mar6.pngFriday Update #1: Sources report that Neill Blomkamp's CHAPPiE earned an estimated $750,000 from Thursday evening shows. That's a fair start for the sci-fi flick produced on $49 million, although less than half of what the filmmaker's Elysium brought in ($1.6 million) during Thursday shows back in August 2013.

Also opening this weekend are Unfinished Business and The Second Best Exotic Marigold Hotel. No early numbers are available at this time.

More as it comes.

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By Alex Edghill

Friday Morning Update: Avengers: Age Of Ultron skyrocketed this past week as it released a brand new trailer revealing a bit more about the film and ending with a first look (in the trailers anyway) of Paul Bettany's Vision. The trailer was released on Wednesday and saw the film climb to 256,114 tweets. That is the second highest trailer debut I have on file, second to only Unfriended's 261k in January, and unseating Jurassic World's 224k mark for silver. The trailer was pretty delicious if you were a fan of the comics or even just the first film and they have definitely stepped up their game for the sequel which promises to upstage the first film in just about every way possible. The first trailer for the film back in October of 2014 had 205,739 tweets, which means it got a 20+% bump for its newest trailer, pretty much unheard of for a film as huge and anticipated as this. I hate to say it but $207 million doesn't look like a big enough ballpark to hold its opening weekend. Might we be able to see $210 million?

Insurgent stepped down from top spot for the week but still remained very strong at just over 180k tweets over the last 7 days. By comparison, Divergent was slightly higher at a bit over 190k the same distance from its release. It has been doing very well in general but I had hoped to see a nice bump over the original as it got closer to release but that doesn't seem to be in the cards. Its still a massive draw but its numbers here really seem to point to the same $50-60 million window of opportunity that the original slotted into.

Furious 7 is starting to pick up steam again thanks to new marketing materials and a new first look clip. With over 54 million likes on Facebook and a first trailer that nabbed 170+ thousand tweets on release its hardly a surprise that this is going to have a strong run leading up to release. This is currently miles ahead of where Furious 6 was before release and there seems to be little doubt that this is to be the biggest opener of the franchise. Summer starts early once again thanks to this crew.

Cinderella once again stuck around in the top 5, and it has been in the top 10 six of the last seven weeks. Yet another reason why I have been so high on its potential. Chappie brought up fifth slot with a 35,881 tweets. By comparison Elysium had just over 20,000 tweets the week before its release. We are predicting a $18.5 million opening weekend.

Twitter Top 10 Movies for the week of February 20th to February 26th

Date Movie Tweets Rank Change
5/01/15 Avengers: Age of Ultron 417,838 1 (+1) 195.30%
3/20/15 The Divergent Series: Insurgent 181,904 2 (-1) -17.53%
4/03/15 Furious 7 47,074 3 (+2) 77.15%
3/13/15 Cinderella (2015) 42,450 4 (-) 57.85%
3/06/15 Chappie 35,881 5 (+5) 148.66%

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Please check the methodology page for information about our Twitter project or here for historic data.

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feb27.pngWarner Bros. reports that Focus once again claimed first place on Wednesday with $1.29 million, bringing its six-day domestic total to $23.35 million. The Will Smith/Margot Robbie con artist pic is running about 4.5 percent behind the pace of 2011's Limitless.

Fox's Kingsman: The Secret Service continued to display its holding power with another $0.89 million in second place yesterday, off just 33 percent from the same day last week. The graphic novel adaptation has earned an excellent $88.8 million domestically so far, putting it 3.5 percent ahead of the pace of 2003's Daredevil. Kingsman is also quickly catching up to the pace of 2007's Ghost Rider as the former title now trails that flick by just 8 percent at the same point.

Fifty Shades of Grey held onto third with $0.81 million added to its haul on Wednesday, down 54 percent from last week. The adaptation's domestic tally stands at $150.05 million through 20 days of release, 6 percent ahead of where Twilight stood. Grey also eclipsed the $500 million global box office mark yesterday.

In fourth place, The Lazarus Effect posted $0.45 million on Wednesday. With $11.84 million in the bank through six days of release, the horror flick is pacing 21 percent behind last year's Oculus.

Filling out the top five, McFarland, USA added $0.43 million for a healthy 34 percent week-to-week drop. The Kevin Costner sports drama has tallied $23.6 million domestically thus far.

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Fifty Shades of Grey passed the $500 million mark ahead of the weekend, with $150 million grossed in North America and $352 million overseas. The film holds the highest ever opening for an R-rated title worldwide and is Universal's third biggest opening in history. 

Fifty Shades has topped the box office for two consecutive weekends in North America and its opening across 3,646 theaters marked the biggest R-rated roll out of all time based on theater count. Other domestic records include the highest February three-day weekend of all time, the highest Valentine's Day debut of all time (three day), the highest Valentine's Day opener of all time ($36.8M), and the biggest President's Day weekend opener of all time (four day). 

Overseas, the film is Universal's highest grossing R-rated film ever. It had the biggest opening weekend for an R-rated film ever and set a record as Universal's highest grossing day ever at the international box office on Saturday, February 13 with $55 million. The film opened No. 1 in 55 territories to date and has been No. 1 at the overseas box office for three consecutive weekends. 


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By Daniel Garris

Warner's Focus took in $1.86 million on Tuesday to lead the daily box office for a fifth straight day. The romantic heist film starring Will Smith and Margot Robbie was up a healthy 23 percent over Monday's performance. Focus has grossed $22.06 million in five days. That is slightly below pre-release expectations and places the film a lackluster 31 percent behind the $31.91 million five-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $1.17 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up a strong 25 percent over Monday and down 38 percent from last Tuesday. Kingsman has grossed a stronger than expected $87.94 million in 19 days and is currently on pace to surpass the $90 million mark on Friday.

Fifty Shades of Grey took in $0.980 million to remain in third. Universal's successful erotic romantic drama was up 13 percent over Monday and down a sharp 57 percent from last Tuesday. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $149.24 million in 19 days and will reach the $150 million mark either today or Thursday.

The SpongeBob Movie: Sponge Out of Water was up one spot and 20 percent over Monday to place in fourth on Tuesday with $0.619 million. Paramount's successful 3D animated film was down just 31 percent from last Tuesday. The SpongeBob Movie continues to exceed expectations with $141.07 million through 26 days of release.

The Lazarus Effect was down one spot from Monday to land in fifth place with $0.616 million. The low-budget PG-13 rated horror film from Relativity increased a modest 8 percent over Monday. The Lazarus Effect has grossed $11.39 million in five days. That is slightly below expectations and places the film 19 percent behind the $14.09 million five-day start of last year's Oculus.

Disney's McFarland, USA continued to claim sixth place with $0.604 million. The well received sports drama starring Kevin Costner was up a solid 19 percent over Monday, but also down 42 percent from last Tuesday. McFarland, USA continues to perform on the very high end of expectations with $23.13 million through twelve days of release.

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