By Alex Edghill
Friday Morning Update: This past week the controversial Sony film The Interview' led all buzz for upcoming films on Twitter with just over 100,000 tweets. The film has famously been yanked from theaters just over a week before its originally scheduled Christmas Day opening due to threats from a group believed to be sponsored by North Korean government officials. Its a whacky story that involves hacking, cyber terrorism and dozens of other laws being broken. The repercussions of the attack on Sony could be far reaching and will surely extend far beyond the next few weeks. Our search string for the film is actually pretty limited because of its common name, so the fact that it still managed to grab over 100k tweets is also impressive despite these limitations. Sony has said they won't release the film in theaters on Christmas Day, but are looking at other potential ways to distribute it. With the level of buzz surrounding it, it has become a much larger story than just a silly new Seth Rogen / James Franco comedy. That in and of itself was enough to give it a strong chance at success given their track record together. But with the new developments, the patriotic symbolism that the film will no doubt embody, this has the potential to still be a huge profit center for Sony no matter what channel they chose to deliver it by.
San Andreas finished in second spot on the week with a very large 60k+ tweets. However, its number was very misleading as this is just the latest in a long list of examples of just how unreliable Twitter can be and why you always have to monitor your strings and the data being returned. The reason the number was so large wasn't because of The Rock and his new movie but rather a fake news story claiming that the Rockstar game Grand Theft Auto: San Andreas would be having a sequel. So a search string for a film which was great last week and pulling almost 100% relevant tweets turns to garbage in a matter of seconds with that one post which got retweeted thousands of times and generated a ton of speculative buzz. Just the latest example of why you have to know what's behind the numbers before you interpret them.
Twitter Top 5 Movies for the week of December 5th to December 11th
|12/25/14||The Interview (2014)||102,998||1 (+21)||1||1321.45%|
|5/29/15||San Andreas||64,026||2 (+2)||2||46.53%|
|12/18/15||Star Wars: The Force Awakens||61,391||3 (-2)||1||-28.88%|
|12/25/14||Into The Woods||46,521||4 (-2)||2||2.73%|
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