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Fox International has released early international numbers from several overseas markets totaling $12 million. These include:

UK/Ireland ($3.4M)

 

  • Biggest Fox opening day ever for 15-rated movie
  • 2nd highest grossing IMAX Wednesday opening ever behind Spectre
Australia ($2.1M)
  • 75% market share on Thursday
  • Biggest Febuary release of all-time
  • 7% bigger than Jurassic World's opening day
France ($1.8M), Taiwan ($1.4M), Hong Kong ($650K), Philippines ($357K), Belgium ($270K), and Singapore ($205K).
Complete international numbers for Deadpool's opening weekend will be released Sunday morning.

 

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Friday Update: Multiple sources report that Deadpool gunned down an excellent $12.7 million from Thursday night's opening shows, taking down the all-time R-rated record of $10.4 million from The Hangover Part II and the overall February record of $8.6 million by last year's Fifty Shades of Grey.

Following an extensively viral ad campaign that dominated social media since last summer, last night's debut impressively bested numerous superhero adaptations as well -- namely Guardians of the Galaxy ($11.2 million), fellow in-universe title X-Men: Days of Future Past ($8.1 million), and Ant-Man ($6.4 million). It's no wonder Fox greenlit a sequel earlier this week given the very strong word of mouth coming out of last night's first shows.

Among last night's earnings were $2.3 million from IMAX alone, the best ever posted by an IMAX title in February, and sixth highest of all-time (more than Furious 7).

Weekend projections are more challenging than usual given the landing of Valentine's Day on Sunday and President's Day on Monday, but given the strong reception so far we're inclined to believe Thursday front-loading won't be abnormally severe. The top five R-rated weekends of all-time (Friday through Sunday) belong to films that earned over $83.8 million -- with the top two being The Matrix Reloaded's $91.8 million and American Sniper's $89.3 million. Those are also close to the proximity of Guardians' $94.3 million opening weekend and Days of Future Past's $90.8 million three-day start. Even though Deadpool's Sunday may be deflated by date night crowds, it may have enough lead-in already to get close to those figures.

For the four-day, last year's Fifty Shades of Grey set a new President's Day frame record with $93.0 million. Deadpool has a great shot at topping that, and could be looking upward of $100 million+ by the end of the extended weekend if everything goes its way. Either way, coupled with a fantastic overseas start as well, this is a massive success already for Fox, Ryan Reynolds, and co.

Also debuting last night was Zoolander 2, which posted a more modest $750,000 from early shows. By comparison, Anchorman: The Legend Continues did $2.3 million from its early show opening, although that film opened one week before Christmas when many were out of school and work for the holidays.

Lastly, How to Be Single posted $700,000 last night, a solid total that indicates some potential to upset Zoolander 2 for second place among this weekend's openers. That figure topped About Last Night's $530,000 Thursday night start one day before Valentine's in 2014.

We'll have further analysis and our weekend estimates on Saturday morning once the studios release official Friday estimates.

 

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By Daniel Garris

Kung Fu Panda 3 led the daily box office for one last day on Thursday with a daily take of $1.02 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up 10 percent from Wednesday and down just 23 percent from last Thursday. Kung Fu Panda 3 was the week's top film with a weekly haul of $26.21 million. That represented a 45.5 percent decline from the previous frame and brings the film's two-week total to $74.26 million. Kung Fu Panda 3 will obviously fall out of first place today with the launch of fellow Fox release Deadpool; which grossed an estimated $12.7 million from Thursday night shows (that will be counted towards Friday's opening day performance).

Universal's Hail, Caesar! held steady in second place with $0.673 million. The Coen Brothers directed film featuring Josh Brolin and George Clooney was down a sharp 12 percent from Wednesday, as the late night launch of Deadpool clearly took a toll on holdovers aimed at adult moviegoers yesterday. Hail, Caesar! placed in second for the week with a seven-day start of $14.76 million. While Hail, Caesar! has performed in line with expectations so far, the film is also displaying early signs of being relatively front-loaded for a Coen Brothers film.

Disney's Star Wars: The Force Awakens was up one spot from Wednesday to move into third on Thursday with $0.585 million. The seventh chapter of the Star Wars franchise was down 7 percent from Wednesday and down 27 percent from last Thursday. The Force Awakens took fourth place this week with $9.57 million. That was down just 34 percent from the previous week and brings the film's eight-week total to a record breaking $908.64 million.

Fox's The Revenant followed closely behind in fourth with $0.577 million. The Alejandro González Iñárritu directed western starring Leonardo DiCaprio fell 9 percent from Wednesday and 38 percent from last Thursday. The Revenant placed in third this week with $9.66 million. The film was down 43 percent from the previous frame and has grossed an impressive $152.26 million through five weeks of wide release (and an additional two weeks of platform release).

Lionsgate's The Choice and Sony's Pride and Prejudice and Zombies rounded out their disappointing first week performances with respective fifth and seventh place takes of $446,522 and $283,226. The Choice was up a healthy 6 percent over Wednesday, while Pride and Prejudice and Zombies was down a troubling 19 percent. The Choice placed in fifth place this week with a soft $8.01 million, while Pride and Prejudice and Zombies was even softer with a sixth place take of $6.89 million.

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Thursday Update: MovieTickets.com is also reporting strong advance sales for Deadpool. Their announcement:

According to MovieTickets.com, domestic box office advance ticket sales for "Deadpool" currently tops the list accounting for 66% of all tickets sold by the company in the last 24 hours. Of those tickets, over 20% are for moviegoers who are purchasing tickets to see the film on an IMAX and/or premium large format screen.

"How to be Single" is next up at 6% of all tickets sold in the last 24 hours followed by "Zoolander 2" coming in at 4%.

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Wednesday: Fandango's official press release on Deadpool:

LOS ANGELES - February 10, 2016 - "Deadpool" is killing it at the top of Fandango's Fanticipation movie buzz indicator with an indestructible 93 out of 100 points. The highly-anticipated R-rated superhero movie has been the #1 film in Fandango's daily sales for the last two weeks and is outselling last year's superhero debut movie, "Ant-Man," at the same point in the sales cycle.

"Moviegoers will be flocking to theaters this weekend for ‘Deadpool,' which is garnering strong buzz for its unique blend of edgy comedy and over-the-top violent action," says Fandango Correspondent Dave Karger. "The fans are looking forward to Ryan Reynolds suiting up for off-the-wall humor unlike anything they've seen in previous superhero movies."

Fandango surveyed more 1,000 "Deadpool" ticket-buyers and found that:
96% say the movie is part of their holiday weekend plans;
93% are excited to see a Marvel Comics superhero movie that is rated R;
92% are particularly excited about the casting of Ryan Reynold as Deadpool;
80% would like to see Deadpool in a crossover "X-Men" movie;
76% say Deadpool's sense of humor is his most winning attribute;
69% are fans of Deadpool comics and/or video games;
60% already plan to see it more than once;
59% plan to see the movie with a friend or group of friends; 41% plan to see "Deadpool" with a date or significant other.

About Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation's leading digital destination for moviegoers and fans with more than 42 million unique visitors per month.*

*According to comScore.

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feb5.pngKung Fu Panda 3 held onto the top spot again Wednesday with another $0.93 million, off just 34 percent the same day last week. With $73.25 million earned domestically through 13 days of release, the animated sequel continues to play well thanks to healthy word of mouth and a lack of competing family titles.

Hail, Caesar! claimed second place yesterday with $0.77 million, bringing its six-day cume to $14.1 million. The latest film from the Coen brothers is performing somewhat below expectations, unfortunately, despite healthy reviews.

The Revenant took third place again on Wednesday with $0.633 million. That gives the 12-time Oscar nominee an excellent running tally of $151.7 million domestically thus far. Star Wars: The Force Awakens wasn't far behind in fourth place with another $0.628 million, bringing its all-time domestic record total up to $908.1 million.

Meanwhile, The Choice tacked on $0.42 million yesterday to give it a $7.6 million six-day total. Last week's remaining opener, Pride and Prejudice and Zombies, grossed $0.35 million on Wednesday for a disappointing total of $6.6 million since opening last Friday.

 

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