jul31.pngSaturday Update: Paramount reports that Mission: Impossible - Rogue Nation earned a solid $20.3 million on opening day Friday, including Thursday night's $4 million start. Yesterday's bow was almost 4 percent stronger than 2011's Rise of the Planet of the Apes ($19.5 million), which also opened in early August. Rogue's first day take is also 22 percent higher than Mission: Impossible III's $16.6 million bow in May 2006, which adjusts to a comparable $20.6 million using 2015 ticket prices. Early word of mouth for the fifth installment in the series is excellent as the pic boasts an "A-" CinemaScore and a 93 percent Flixster user score, one of the three best day-after-release scores among all 2015 releases -- and that's on top of its excellent 93 percent rating from critics. Beyond the film's strong reviews, goodwill from the previous blockbuster installment (Ghost Protocol) is carrying over here. We fully expect long legs throughout the remainder of summer. BoxOffice is projecting an opening weekend around $55 million for the Tom Cruise vehicle.

In second place, the Vacation revamp added $4.5 million on Friday, giving it a domestic total of $10.82 million through three days of play. By comparison, that's 46 percent lower than We're the Millers at the same point. Unfortunately, the comedy sequel isn't finding much traction following negative reviews (28 percent on Rotten Tomatoes) and poor word of mouth (64 percent on Flixster; "B" CinemaScore). BoxOffice is projecting a three-day weekend of $13.9 million for Vacation, which would give it a disappointing overall five-day start of $20.2 million.

Meanwhile, Ant-Man claimed third place yesterday with $3.625 million (off 50 percent from last Friday). That gives Marvel's 12th chapter $123.15 million through 15 days of release. BoxOffice projects a $12.4 million third frame.

Just behind in fourth place, Minions declined 47 percent from last Friday to $3.6 million yesterday. The prequel has now banked $278.8 million domestically. Look for a weekend around $12 million, according to Universal.

Filling out the top five, Pixels sank 65 percent from its opening day last week to $3.15 million yesterday. With an underwhelming eight-day domestic tally of $38.36 million, the Adam Sandler pic is heading toward a sophomore frame around $10.3 million.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Friday Update #2: Sources report that Mission: Impossible - Rogue Nation is trending for a possible opening day close to $20 million. If that early projection holds, the well-reviewed Tom Cruise franchise pic could be heading for an opening weekend of $50 million or more.

Meanwhile, Vacation is heading for a three-day frame around $12-13 million, which would give it a disappointing five-day opening south of $20 million. The comedy franchise revival could even potentially rank behind Ant-Man and Minions for the weekend.

Check BoxOffice on Saturday morning for more concrete weekend projections based on the studios' official Friday estimates.

Friday Update #1: Paramount reports this morning that Mission: Impossible - Rogue Nation earned an estimated $4.0 million from Thursday's opening night shows. That's a strong start for the fifth entry in the Tom Cruise franchise, besting the $3.7 million earned by Mad Max: Fury Road in May and nearly matching Dawn of the Planet of the Apes' $4.1 million Thursday start last summer. It remains to be seen how front-loaded the new Mission will be, but with strong reviews, excellent early word of mouth, and an audience that will likely skew older, things are trending toward solid opening weekend.

Meanwhile, Vacation was off 36 percent from opening day to an estimated $2.46 million on Thursday. That's a somewhat sharper drop than the 30.5 percent Wed-to-Thu decline seen by 2013's We're the Millers, putting Vacation a little over 45 percent behind that film's two-day total with $6.28 million.

More to come later today and throughout the weekend.

Thursday Update: Warner Bros. reports that Vacation took in an estimated $3.805 million on opening day Wednesday, including Tuesday's early grosses. By comparison, that's 44 percent below the Wednesday bow ($6.78 million) of August 2013's We're the Millers.

Wednesday Update: Warner Bros. reports that Vacation grossed $1.2 million from last night's early shows. That's a solid start for the franchise sequel, although it falls short of the $1.7 million earned by We're the Millers in August 2013 with its mid-week release. The latter flick went on to tally $37.9 million over its five-day debut (including a $26.4 million three-day weekend). Considering poor reviews are plaguing the Vacation revival, the film won't hit that level of performance in the coming days. At its current pace, a five-day bow below $30 million is looking more likely.

More updates as they come throughout the week and weekend.

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By Daniel Garris

Minions was up two spots from Wednesday to lead the daily box office on Thursday with $2.82 million. The blockbuster 3D computer animated spin-off from Universal and Illumination Entertainment was unchanged from Wednesday and down a solid 41 percent from last Thursday. Minions placed in second for the week with $35.67 million. That represented a sizable 51 percent decline from the previous week and brings the film's three-week total to a very impressive $275.19 million.

Disney's Ant-Man held steady in second place with $2.71 million. The Paul Rudd led superhero film from Marvel fell 10 percent from Wednesday and 42 percent from last Thursday as the film clearly took a hit from the evening launch of Paramount's Mission: Impossible - Rogue Nation. Ant-Man was the week's top film with a weekly take of $38.22 million. The film was down 53 percent from its opening week performance and continues to run towards the lower end of expectations with a solid two-week start of $119.53 million.

Vacation was down two spots and 34.5 percent from its opening day performance to land in third with $2.50 million. The comedy franchise re-launch from Warner Bros. has grossed a modest $6.32 million in its first two days. That is below pre-release expectations and places the film an underwhelming 45 percent behind the $11.49 million two-day midweek start of 2013's We're the Millers. At its current pace, Vacation appears headed for a soft five-day start in the area of $20 million.

Sony's Pixels took in $2.25 million to remain in fourth place. The Adam Sandler led 3D action comedy declined 6 percent from Wednesday. Pixels placed in third for the week with a lackluster seven-day start of $35.21 million. The film is currently running 41 percent behind the $59.52 million seven-day gross of 2013's Grown Ups 2, which is especially disappointing when considering that Pixels has the added advantage of higher priced 3D admissions.

Universal's Trainwreck rounded out Thursday's top five with $1.84 million. The critically acclaimed Amy Schumer led comedy was down 8 percent from Wednesday and down 41 percent from last Thursday. Trainwreck took fourth place for the week with $25.76 million. That represented a 42 percent decline from the film's opening week performance and places the film's two-week total at a strong $70.01 million.

Southpaw and Paper Towns rounded out their first week of release with respective sixth place and seventh place takes of $1.50 million and $1.33 million. The Weinstein Company's Southpaw fell 7 percent from Wednesday, while Fox's Paper Towns was down 6 percent. Southpaw exceeded expectations this week with a fifth place seven-day take of $22.56 million. Paper Towns opened well below expectations with a soft sixth place seven-day start of $17.88 million, though it should be noted that Paper Towns carried the smaller production budget between the two films.

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PRESS RELEASE

Miami, FL Silverspot Cinemas has selected Cielo, a cloud based solution from Cinema Equipment and Supplies (CE+S), to proactively monitor and support their new 11 screen luxury cinema in Coconut Creek, FL as well as their flagship location in Mercato shops in Naples, FL.  Cielo provides cinema managers and owners with circuit wide visibility into their theater operations, immediately influencing operational efficiencies. Cielo delivers proactive real time alerts to any device with an internet connection, enabling the Cielo user to quickly diagnose issues and resolve them before they become lost shows and lost revenue.  "Silverspot Cinemas prides itself on delivering an exceptional customer experience," says Francisco Schlotterbeck, CEO Silverspot Cinemas. "Cielo is a product that aligns with and supports that mission."  Alex Younger, VP of Sales at CE+S speaks highly of the relationship CE+S has built with Silverspot over the past 5 years. "Silverspot's purchase of Cielo speaks volumes of their trust in CE+S to keep their business profitable."  Silverspot is also taking advantage of Cielo's Technical Support offering where they will have access to an extensive knowledge base, integrated support tickets within Cielo and around the clock support.  Alex continues, "It's a great feeling to get Silverspot on board with this product and we can't wait to grow with them as their footprint in the US expands." The Cielo team will be demoing the Cielo product at ShowSouth booth 29 on August 18-19, 2015.  Learn more about Cielo on the Cielo site.

About Cielo Cielo is true proactive monitoring and support. Customers can access Cielo from any device connected to the internet, giving them the freedom to manage the customer experience outside the confines of their offices. Learn more and get started with Cielo today: cielocinema.com

About Silverspot Cinemas: Silverspot Cinemas is a privately held, customer centric company specializing in sophisticated cinemas that offer an enhanced, hassle free entertainment experience in a boutique environment catering to an upscale clientele. Silverpot at Mercato, located in Naples, Florida, marked the initial expansion of Silverspot Cinemas throughout the United States.  Since 2009, in the U.S. Silverspot operates 12 screens in a luxury movie theater located in Naples, FL  and during the first semester 2015 Silverspot will open another two movie theaters in Coconut Creek, FL and Chapel Hill, NC respectively. During 2016, Silverspot Cinemas will start operations in Miami Downtown and Beachwood, Ohio. 

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PRESS RELEASE

Miami, FL Cinema Equipment and Supplies will begin a 681-screen roll out of Cielo, a cloud based proactive monitoring and support solution, for Marcus Theatres, the fifth  largest theatre circuit in North America. The Marcus Theatres partnership with Cielo began during the Cielo Beta testing program where Mark Collins, Director of Projection Technology, experienced the benefits of Cielo and provided invaluable feedback that influenced the official Cielo product.   "I am very impressed with the Cielo team," says Collins. "They're responsive. They made my feedback a priority and delivered results in a short timeframe. The analytics that they have built into Cielo are preparing for the future exhibitor to better manage individual theatres and their overall business. That's really powerful." "Cielo provides visibility into theater operational data that enables our customers to make better decisions, more efficiently," explains Peter Malloy, VP of Product at CE+S. "Marcus Theaters will have a competitive advantage over other exhibitors by having this powerful data at their fingertips." "To say we're thrilled to have Marcus on board as a Cielo customer is an understatement. When you spend just a short amount of time with Mark, you immediately grasp his passion for this industry and his excitement around where technology can really push Marcus Theatres forward," says Alex Younger, VP of Sales.  CE+S has cultivated and maintained a strong customer base in Latin America for over 30 years. Rolling Cielo out in Marcus Theatres gives CE+S a solid foothold in the North American market. "Marcus Theatres promises a top-of-the-line experience to our guests including unique seating, sound and screens, and food and beverage concepts," says Rolando Rodriguez, president and CEO of Marcus Theatres. "It makes sense to embrace technology that supports our approach of providing an ideal entertainment experience by putting customers first." Email sales@cielocinema.com or call 305-232-8182 to get Cielo for your cinema today.  Learn more at http://www.cielocinema.com 

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vac-pix.pngWarner Bros. reports that the Vacation revamp grossed a soft $3.82 million on opening day Wednesday, including Tuesday night's $1.2 million early show earnings. Unfortunately, that puts the sequel 44 percent behind the $6.78 million first day take of August 2013's We're the Millers, which also opened on a Wednesday. If Vacation can follow a similar pattern to that film, it would land around $20 million for its five-day opening, although a total under that mark looks more likely right now.

Scooting down to second place yesterday, Ant-Man was off 41 percent from last Wednesday to $3.01 million. That gives it a 13-day domestic total of $116.8 million, 8 percent behind Captain America: The First Avenger and 12 percent ahead of The Incredible Hulk.

Minions grabbed third place with $2.82 million on Wednesday, down 45.5 percent from last week. With $272.4 million in the bank so far, the prequel is pacing 2.5 percent behind Despicable Me 2.

Pixels placed fourth with $2.39 million yesterday, giving the Adam Sandler pic a six-day haul of $32.97 million. Unfortunately, the film isn't connecting in the way once hoped as it stands just 17 percent ahead of where Sandler's Jack & Jill stood at the same point in release.

In fifth place, Trainwreck grabbed almost $2 million for a 40 percent drop from last Wednesday. The hit comedy's 13-day gross is a strong $68.2 million, putting it just 7 percent behind the pace of 2007's Knocked Up.

Southpaw earned $1.62 million in its sixth day of release. With a healthy total of $22.56 million so far, the film is pacing 32 percent ahead of End of Watch.

Meanwhile, Paper Towns claimed sixth place on Wednesday with a gross of $1.415 million. The young adult drama's six-day tally is $17.88 million, putting it 8 percent behind the pace of If I Stay and 71 percent behind The Fault In Our Stars.

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