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By Daniel Garris

Avengers: Age of Ultron took in $13.13 million on Tuesday to dominate the daily box office for a fifth consecutive day. The blockbuster superhero sequel from Disney and Marvel was down a slim 1 percent from Monday's performance. In comparison, 2012's Marvel's The Avengers fell 6.5 percent on its first Tuesday to gross $17.68 million, while 2013's Iron Man 3 was essentially unchanged on its first Tuesday to take in $11.29 million. Avengers: Age of Ultron has grossed $217.63 million in its first five days. While that is softer than was widely expected, it still represents the second largest unadjusted five-day start of all-time (behind only The Avengers). Avengers: Age of Ultron is running 11 percent behind the $244.01 million five-day start of The Avengers and 11 percent ahead of the $196.69 million five-day take of Iron Man 3.

Lionsgate's The Age of Adaline held steady in a distant second with $0.809 million. The romantic drama starring Blake Lively was up a very strong 53 percent over Monday and down 40 percent from last Tuesday. The Age of Adaline continues to perform on the high end of expectations with a twelve-day take of $24.72 million. That places the film just 1 percent behind the recent $24.96 million twelve-day start of The Longest Ride. The Age of Adaline will hope to hold up well this coming weekend thanks in part to the Mother's Day holiday.

Furious 7 grossed $0.610 million to remain in third place. The seventh installment of Universal's blockbuster action franchise was up 24 percent over Monday and down a sharp 57 percent from last Tuesday. Furious 7 has grossed $332.17 million in 33 days, which places the film an extremely impressive 44.5 percent ahead of the $229.85 million 33-day take of 2013's Fast & Furious 6.

Sony's Paul Blart: Mall Cop 2 continued to claim fourth place with $0.438 million. The Kevin James led comedy sequel increased a healthy 45 percent over Monday and fell 46 percent from last Tuesday. Paul Blart: Mall Cop 2 has grossed $52.26 million in 19 days. The film continues to run in line with expectations and is running 16 percent behind the $62.02 million 19-day take of 2011's Zookeeper.

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Cinderella is a $500 million worldwide hit for Disney.

The live-action fairy tale has now grossed $308 million outside of North America, due in part to a stellar run in China ($71M), where it recorded the biggest March debut of all time with $25 million. Cinderella was able to cross the box office milestone following a strong run in Japan, where it opened in April 25 and recorded the biggest opening day and opening weekend of the year for a Western release. Cinderella has grossed a total of $21.6 million to date in Japan.

Other top overseas performers include Australia ($16.5M), Italy ($16.5M), Brazil ($15.5M), and Mexico ($15.4M). 

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PRESS RELEASE:

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Weekly Series to Showcase Cultural Influencers Including Reba McEntire, Tony Hawk, Evander Holyfield, Slash, Darius Rucker, Al Roker, Larry King, and Others, and Run on Fandango Movieclips on YouTube, Hulu, Roku and Samsung's Milk Video Service

LOS ANGELES (MAY 6, 2015) - Fandango, the nation's leading digital destination for moviegoers with 36 million unique visitors per month, launched today a new original video series, "I Love Movies" featuring pop culture influencers outside the film industry sharing meaningful movie memories throughout their lives. Guests will include athletes, musicians, television personalities, innovators and others, talking about iconic movies from all genres such as "The Sound of Music," "Rocky," "Finding Nemo," "The Spy Who Loved Me," "The Naked Gun," "Purple Rain," "National Lampoon's Christmas Vacation," and many more.

The first episode featuring NBA All-Star Dwight Howard launched today and can be viewed across Fandango's digital network, including Fandango Movieclips, the number one movie trailer and content channel on YouTube, and Fandango channels on Hulu, Roku and Samsung's Milk Video Service. New episodes will be introduced in the coming weeks starring Grammy Award winner Reba McEntire, skateboarding icon and X Games gold medalist Tony Hawk, five-time heavyweight champion Evander Holyfield, rock legend Slash, country music artist Darius Rucker, TODAY co-anchor and weatherman, Al Roker, award-winning TV host Larry King, with more debuting throughout the summer. Interviews were conducted by New York Times bestselling author and writer-at-large for Esquire Magazine, Cal Fussman.

"The influence of movies on our culture is far reaching and personal, as we all have favorite film memories," said Fandango Chief Creative Officer and series creator, Sandro Corsaro. "With our series, we sought out a wide array of notable personalities to uncover why they love movies. The stories were surprising and unexpected, and we're excited to share how the power of movies helped shape the paths of some extraordinary people. There is incredible relevance and authenticity to this series that we know will resonate with our audience."

"I Love Movies" is the first original series to be produced under the company's new video brand, Fandango Movieclips, which was formed after the successful acquisition of Movieclips, the largest movie trailer and content network on YouTube, in April 2014. Since Fandango's acquisition, Movieclips subscribers have increased by 49%, adding 3.2 million to its network of more than 9.8 million subscribers. Video views are also up 71% year-over-year, with an average of 350 million video views per month. Over the past year, the Fandango Movieclips team has published more than 6,500 movie trailers and original videos to its digital network, including over 200 exclusive trailers.

The series will be supported by a summer-long promotional campaign celebrating the joys of moviegoing. The program will feature celebrity pro-social events, VIP movie screenings, summer festival sponsorships, social media activations and widespread television advertising. Fandango will also be giving away a year's worth of free movie tickets, every day throughout the summer.

 

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By Daniel Garris

Avengers: Age of Ultron continued to dominate the daily box office on Monday with a daily take of $13.23 million. In the process, the blockbuster superhero sequel from Disney and Marvel surpassed the $200 million mark on Monday. The film reached the milestone in four days; making it the second fastest film ever to reach the milestone (behind only 2012's Marvel's The Avengers). However, Avengers: Age of Ultron was down a sizable 74 percent from Sunday's performance. That is a concerning early sign given that The Avengers declined 67 percent to gross $18.89 million on its first Monday. The first Monday performance of Avengers: Age of Ultron was much closer to that of 2013's Iron Man 3, which fell 74 percent on its first Monday to gross $11.27 million. With a massive four-day start of $204.499 million, Avengers: Age of Ultron is running 10 percent behind the $226.34 million four-day take of The Avengers and 10 percent ahead of the $185.41 million four-day gross of Iron Man 3.

Lionsgate's The Age of Adaline placed in a distant second with $0.529 million. The romantic drama starring Blake Lively was down 65 percent from Sunday and down a solid 42 percent from last Monday. The Age of Adaline continues to perform on the high end of expectations with an eleven-day take of $23.91 million. That places the film a slim 1 percent behind the recent $24.21 million eleven-day start of The Longest Ride. The Age of Adaline will hope to hold up well this coming weekend thanks in part to the Mother's Day holiday.

Furious 7 followed closely behind in third place with $0.494 million. The seventh installment of Universal's blockbuster action franchise fell 74 percent from Sunday and a sharp 57 percent from last Monday. Furious 7 has grossed $331.56 million in 32 days, which places the film an extremely impressive 45 percent ahead of the $229.19 million 32-day take of 2013's Fast & Furious 6.

Sony's Paul Blart: Mall Cop 2 claimed fourth place with $0.301 million. The modestly budgeted Kevin James led comedy sequel declined 82 percent from Sunday and 51 percent from last Monday. Paul Blart: Mall Cop 2 has grossed $51.82 million in 18 days. The film continues to run in line with expectations and is running 14 percent behind the $60.48 million 18-day take of 2011's Zookeeper.

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amc-movio.pngAMC Theatres to leverage Movio Cinema, Movio's analytics and targeted marketing Software-as-a-Service solution, to connect film fans to relevant movies and theatres with personalized content

Leawood, Kan., and Auckland, New Zealand (May 5, 2015) - AMC Theatres (NYSE: AMC) and Movio today announced a multi-year partnership to ensure movies of all scope, size and budget are more effectively promoted to guests who are most likely to be interested. The partnership, which is scheduled for rollout in July, will help ensure movie enthusiasts can find relevant information about all films, including independent productions and foreign language films, in a way that's tailored to the specific guest based on their moviegoing habits and interests.

AMC will integrate data from its loyalty program, AMC Stubs, which captures information from 2.4 million households, and its active and loyal industry-leading social media following with Movio Cinema, Movio's analytics and targeted marketing Software-as-a-Service solution. The result will be relevant and personalized content, such as movie trailers, movie news, special promotions, opening date information and show times - all delivered across the guests' preferred communication channels, including email, mobile and social media.

A social media trail blazer in the exhibition industry, using various social media platforms to drive guest loyalty, AMC has more Facebook "likes", Twitter followers and YouTube subscribers than the other three major U.S, exhibition companies combined. AMC Movie News YouTube channel has had more than 200,000 views every day. Last fall, AMC launched AMCi Indie Spotlight, a YouTube show dedicated to discussion of independent movies.

The partnership will help AMC directly reach guests who are most interested in all films, in particular, smaller-budget and independent films. For example, a movie fan who visits AMC's YouTube channel to watch an independent film trailer can now receive a promotion for that independent movie when it begins showing at the local AMC theatre.

"Movie lovers want to see great movies, but some of the best movies can get lost in the shuffle," says Stephen Colanero, AMC Chief Marketing Officer. "As an exhibitor, we're just as happy having our theatres filled with guests watching three different independent movies on three different screens as we are with guests watching one blockbuster showing on all three screens.

Mr. Colanero adds: "AMC has built an industry-leading social media fan base and an industry-leading subscription-based loyalty program. This new partnership gives us the ability to use those tools to connect guests with the information and promotions they are most likely to love."

"Movio and AMC Theatres share a common vision in shaping the ultimate guest experience," says Movio Chief Executive Will Palmer. "Our immediate objective is to provide AMC guests with more personalized and relevant movie content across all digital and social platforms, including web, email, mobile, Facebook, Twitter and, YouTube. We can marry specific movie-related content to avid moviegoers based on their behavior and social actions, which will support AMC's goal of driving independent, foreign language film fans into the theatres."

Terms of the AMC-Movio agreement were not announced.

About AMC Theatres
AMC Theatres (AMC) is the guest experience leader with 347 locations and 4,972 screens in the United States. AMC has propelled theatrical industry innovation and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country's top markets, including No. 1 market share in the top three markets (NY, LA, Chicago).
Website: www.amctheatres.com

About Movio
Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio's mission is to revolutionize the way the film industry interacts with moviegoers. Our flagship product, Movio Cinema holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains, and captures the behavior of 30 million moviegoers. Movio operates in North America, Latin America, Europe, Middle East, Australia, New Zealand, China, and South East Asia.
Website: www.movio.co
Twitter: @MovioHQ
LinkedIn: www.linkedin.com/company/movio

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