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By Daniel Garris

Home took in $3.60 million on Monday to lead the daily box office for a fourth straight day. The 3D computer animated film from Fox and DreamWorks Animation featuring the voices of Jim Parsons and Rihanna was down 75 percent from Sunday. That represented the day's largest daily percentage decline among wide releases and signals that the film is skewing very heavily towards family audiences. Home has grossed a significantly stronger than expected $55.71 million in four days. The film is currently running 62 percent stronger than the $34.44 million four-day start of last year's Mr. Peabody & Sherman and 16.5 percent stronger than the $47.84 million four-day take of 2013's The Croods.

Warner's Get Hard placed in second with $2.59 million. The R-rated comedy starring Will Ferrell and Kevin Hart was down 67 percent from Sunday. Get Hard continues to perform towards the higher end of pre-release expectations with a healthy four-day start of $36.92 million. The film is running 54 percent ahead of the $24.04 million four-day take of this year's The Wedding Ringer and 9 percent behind the $40.52 million four-day start of 2010's The Other Guys.

Lionsgate's The Divergent Series: Insurgent placed in third with $1.67 million. The second installment of the young adult series starring Shailene Woodley fell 68 percent from Sunday and 47 percent from last Monday. Insurgent has grossed a very solid $87.52 million through eleven days of release. That places the film 9 percent behind the $96.04 million eleven-day gross of last year's Divergent.

Cinderella claimed fourth place with $1.58 million. In the process, Disney's blockbuster fairy tale adaptation surpassed the $150 million domestic mark yesterday. Cinderella was down 66 percent from Sunday and down a solid 37 percent from last Monday. With an 18-day gross of $151.13 million, Cinderella is running 9 percent behind the $165.29 million 18-day take of last year's Maleficent.

It Follows rounded out Monday's top five with $0.367 million. The critically acclaimed horror thriller from RADiUS-TWC was down just 59 percent from Sunday, which was among the day's stronger daily percentage holds for wide releases. It Follows has grossed $4.91 million to date and will hope to hold up well going forward with the aid of strong word of mouth and critical reviews.

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furious7longrange.pngMovieTickets.com reports that advance ticket sales of Furious 7 via their website is 34 percent ahead of the tickets the company sold for Fast & Furious 6 at the same point in the sales cycle. The film is also trending #1 for MovieTickets.com with 42% of all tickets sold in the last 24 hours being from moviegoers wanting to see the seventh film in the franchise.

Stay tuned for more news as Furious 7's global release approaches...

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By Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

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By Alex Edghill

Monday Morning Update: Furious 7 added over 500,000 new likes over the last week, making it one of a select few films to break the 500,000 like increase in a week barrier over the last few months (Age Of Ultron, Star Wars: The Force Awakens and Jurassic World). Hardly a surprise since this is the second most liked franchise ever on Facebook behind only Harry Potter overall. Triple figures is all but assured here, which should allow it to easily surpass last year's Captain America: The Winter Soldier's $95 million start.

Paper Towns continued its climb this past week as it rose a further 213,946 likes to surpass the 500,000 like mark. Yes still a long way to go to 8 million pre-release as The Fault In Our Stars managed but I'm quietly surprised at its staying power and draw so far in the aftermath of its first trailer.

Unfriended slowed somewhat, only increasing by 58k on the week but that brought its tally to 847,213 likes overall. 1 million by its release weekend looks like a good bet thusfar which is pretty much unheard of from an Indie horror such as this. Mission: Impossible - Rogue Nation used its first trailer to propel it 55,105 tweets upwards, crossing the 3 million total like number in the process.

Lastly, Age Of Adeline crossed into the top 5 for the first time on the week. With a target audience that should skew older and female I don't expect this to shatter any social media records but the mere fact it popped up at all in the top 5 is a good sign. Double digits might not be out of the question on opening weekend for the film.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday March 29th

Rank Release Movie Likes Previous Change % Change
1 04/03/15 Furious 7 53,759,629 53,221,807 537,822 1.01%
2 07/24/15 Paper Towns 576,872 362,926 213,946 58.95%
3 04/17/15 Unfriended 847,213 789,468 57,745 7.31%
4 07/31/15 Mission: Impossible - Rogue Nation 3,010,471 2,955,366 55,105 1.86%
5 04/24/15 The Age of Adaline 126,455 73,595 52,860 71.83%

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Please check the methodology page for information about our Twitter project or here for historic data.

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by Jonathan Papish

 

Updated: 3.31.15

 

Cinderella grossed $38.7M from 52 overseas territories in its third weekend, bringing its total to $186.2M. The Disney fantasy opened at #1 in the UK ($5.5M), Spain ($2.8M), and Brazil ($3.4M) in its latest frame. Key holdovers include Italy, where the film continued its reign in the top spot for the 3rd weekend ($13.7M cume) and China, where it added another $6.4 million to reach a $65.1M total in the market. Cinderella has grossed $336.2M globally and will open in South Africa next weekend and in Japan on April 25th. 

 

The Divergent Series: Insurgent overseas haul was $29M this weekend, bringing the total overseas gross to $92.32M in 81 markets after two weekends and a global total of $178.1M. Key markets include France ($10.56M), the UK ($7.68M), Brazil ($7.52M), and Russia ($6.97M). In France, the sequel is up 82% in local currency over its predecessor, Divergent, which translates to 40% in USD. In Brazil it has taken 1.5 times the gross of the first film in local currency and is showing 75% improvement in USD.

 

Kingsman: The Secret Service reigned in $27.94M in 30 territories, lifting its cume to $211.75M and $331.36M globally. In its opening weekend in China, the film made $24.2M to take the top spot, accounting for 60% more than Bourne Legacy’s opening and 73% more than The Expendables, a very healthy sign looking forward. Strong holds include South Korea ($1.84M weekend, $42.5M cume) down only 31% in its 7th weekend and Germany ($939K weekend, $5.1M cume ) down only 25% in its 3rd weekend. 

 

Home found $25.45M this weekend in 55 new international markets bringing its overseas total to $49.6m and $105.32M globally. It grabbed the top spot in 15 of those markets including Mexico ($3.05M), the Philippines ($728K), and Puerto Rico (686K) --which is the highest grossing opening weekend of 2015. Russia ($3.47M weekend, $11.01M cume) and the UK ($3.94M weekend, $14.08M cume) had excellent holds as Home retained its #1 spot in the former and lost only 29% in the latter.

 

Focus found $8.7M this weekend in 62 markets, opening at #3 in France with $2.0M and #2 in Spain with $1.35M and raising its international cume to $83.0M. Its global tally now stands at $134.97M. The film will open in Japan on May 1st.

 

Taken 3 took in $5.96M from three markets bringing its total overseas haul to $238.21M and its global total to $327.18M. The film is performing particularly well in Venezuela ($300K weekend, $3.66M cume) where it slipped only 35%.

 

The Spongebob Movie: Sponge Out of Water soaked up another $5.4M this weekend from 44 territories swelling to $127.7M overseas and $287.3M worldwide. It opened at #3 in the UK with $3.3M and will be released in Australia next weekend.

 

Get Hard scored a $41.24M global day-and-date debut this weekend with $4.85M from 9 international markets. The UK ($2.1M) and Australia ($1.4M) posted solid opening numbers, and the comedy grossed an outstanding $639K to take the top spot in the UAE.

 

Big Hero 6 swept up $3.2M in overseas markets adding to its $651.7M global gross. This weekend saw $2.7M coming from China where the film is now the second highest grossing animated release ($81.8M) behind Kung Fu Panda 2. 

 

Fifty Shades of Grey earned $2.2M in 54 territories this weekend and is nearing the $400M mark overseas. Factoring in its $165M domestic grab, the film has made $563.7M globally.

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