may22wknd.pngWarner Bros. reports Mad Max: Fury Road held the top spot again on Wednesday with $2.32 million, off just 41 percent from the same day last week. In the process, the strongly received action flick crossed the $100 million domestic barrier as it now sits at $100.08 million, which is nearly 4 percent ahead of where Prometheus stood at the same point in its release cycle.

In the runner-up spot, Pitch Perfect 2 added $2.06 million yesterday for a 47 percent week-to-week drop. The hit comedy sequel has tallied $130.7 million domestically through 13 days of release, 34 percent ahead of Neighbors.

Disney's Tomorrowland claimed third place on Wednesday with $1.97 million. The Brad Bird-helmed adventure film has earned $47.56 million through its first six days, which is essentially on par with the $48.05 million six-day take of J.J. Abrams' Super 8 in 2011.

Avengers: Age of Ultron landed in fourth place yesterday, off 39 percent from last Wednesday. Its domestic take is now $414.75 million.

Filling out the top five, Poltergeist grossed $1.25 million yesterday. The horror remake's six-day tally is $29.36 million, about 4 percent less than 2013's Evil Dead remake through the same point.

 

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sanandreaslongrange.pngLOS ANGELES - May 28, 2015 - According to Fandango, the nation's leading digital destination for moviegoers and fans with more than 36 million unique visitors per month*, "San Andreas" is ready to give audiences a jolt as the weekend's #1 ticket-seller, shaking up 84 out of 100 points on Fanticipation, Fandango's movie buzz indicator. "San Andreas" is outselling Dwayne Johnson's action-adventure vehicle, "Hercules," and director Brad Peyton's previous film with Johnson, "Journey 2: The Mysterious Island," at the same point in the Fandango sales cycle.

"It's been a while since Hollywood has delivered a top-flight disaster movie," says Fandango Chief Correspondent Dave Karger, "and with Dwayne Johnson leading the cast, ‘San Andreas' is giving a summer jolt to moviegoers, delivering on star power and jaw-dropping special effects."

According to a survey of more than 1,000 "San Andreas" ticket-buyers on Fandango:
* 77% are fans of The Rock's action-adventure movies;
* 76% are looking forward to the film's spectacular CGI effects;
* 73% are fans of disaster movies like "Armageddon" and "The Day After Tomorrow;"
* 65% are interested in the film's focus on a family's struggle to survive and reunite.

On Fandango's movie recommendation show, "Weekend Ticket," Karger interviews "San Andreas" star Dwayne Johnson. "If you're easily spooked by natural disasters, then you're perfect for this movie," teases Johnson. "It allows you to experience it on a grand scale and you get to walk out. If you have those fears, go for it." The full episode can be found at http://www.fandango.com/WeekendTicket.

With "San Andreas" opening this week, Fandango Movieclips is hosting The Ultimate The Rock Mashup, while Fandango is unveiling an exclusive infographic of "Iconic Landmarks Destroyed in the Movies," from the Statue of Liberty in "Cloverfield" to the shifting Golden Gate Bridge in "X-Men: The Last Stand."

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

*According to comScore

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By Daniel Garris

Warner's Mad Max: Fury Road was up two spots from Monday to move into first place on Tuesday with $3.05 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron was down 54 percent from Monday and down a solid 39.5 percent from last Tuesday. Mad Max: Fury Road has grossed $97.76 million in twelve days and is set to surpass the $100 million domestic mark either today or Thursday. The film is currently running 3.5 percent ahead of the $94.43 million twelve-day take of 2012's Prometheus.

Disney's Tomorrowland was down one spot and 70 percent from Monday to land in second with $2.91 million. Tuesday's sizable percentage decline is further evidence of the film's appeal with family audiences, as Memorial Day grosses are typically inflated for family films. The Brad Bird directed sci-fi film starring George Clooney and Britt Robertson has grossed $45.59 million in five days. While that is on the lower end of expectations, the film is still off to an underwhelming start with its large price tag in mind. Tomorrowland is running a slim 2 percent ahead of the $44.68 million five-day start of 2011's Super 8.

Pitch Perfect 2 was also down one spot from Monday to take third place with $2.87 million. Universal's successful musical comedy sequel starring Anna Kendrick fell 61 percent from Monday and 46 percent from last Tuesday. Pitch Perfect 2 continues to exceed expectations in a big way with a twelve-day take of $128.61 million. That places the film an impressive 34 percent ahead of the $95.66 million twelve-day gross of last year's Neighbors.

Avengers: Age of Ultron held steady in fourth place with $1.95 million. The blockbuster superhero sequel from Disney and Marvel was down 70 percent from Monday and down a very solid 35.5 percent from last Tuesday. Avengers: Age of Ultron has grossed $413.32 million in 26 days. Without adjusting for ticket price inflation, Avengers: Age of Ultron is now the 14th highest grossing film of all time domestically and will soon surpass the $415.00 million final gross of 2010's Toy Story 3 to move into 13th place.

Poltergeist grossed $1.77 million to remain in fifth place on Tuesday. The PG-13 rated horror remake from Fox and MGM was down 52 percent from Monday. That represented the day's strongest daily percentage hold among wide releases, which is some welcome news after the film's initial front-loading over the weekend. Poltergeist has grossed $28.12 million in five days. That is in line with the film's wide ranging expectations and is 4 percent behind the $29.33 million five-day start of 2013's Evil Dead.

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PRESS RELEASE:

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NEW YORK, NY, May 27, 2015 -Spotlight Cinema Networks, the industry leader in reaching affluent movie-going audiences, began running two advertising campaigns from the FIAT brand earlier this month. The two spots feature the Fiat 500 and the all-new 2016 Fiat 500 X Crossover.

The 30-second spot "The FIAT 500X Blue Pill," playfully and cheekily introduces the FIAT brand's all-new cross-over 2016 FIAT 500X. Filmed in the cities of Pitigliano, Italy, and Sorano, Italy, the spot follows the epic journey of a blue pill as it slips through the fingers of an amorous gentleman, skipping across rooftops, down a drain pipe, bouncing off villa walls, pinging across café tables and eventually dropping into the open fuel tank of a Fiat 500. Almost instantly, the vehicle becomes a "bigger, more powerful and ready for action" cross-over 2016 Fiat 500X.

"The FIAT 500X Blue Pill" spot runs across all screens in Spotlight's coveted Trailer Pod, just prior to the upcoming movie trailers when the house lights are dimmed. It will be the last content in the Trailer Pod where viewer recall is at its highest.

The FIAT brand's 60-second spot, dubbed "Big Italian Family," shows a stylish red Fiat 500 running through streets and warehouses with an ominous-looking black SUV in hot pursuit. The chase culminates with the smaller Fiat 500 backed up on the edge of a dock almost headlights-to-headlights with the SUV. Suddenly, five other Fiat 500s in various colors, including the Fiat 500X, the Fiat Abarth and the Fiat 500L, come screeching out of nowhere to line up with the red Fiat 500 as the off-screen announcer intones, "The Fiat 500 isn't alone anymore - it's part of a big Italian family."

The "Big Italian Family" spot runs in Spotlight's compelling preshow. Twenty percent of Spotlight screens, in the top 10 DMAs, include a digital preshow that is content rich and engaging. The Fiat brand has partnered with Spotlight Cinema Networks on content starting in 2011.

Both spots, which can also be viewed at FIATUSA.com and the brand's official YouTube Channel, were created by The Richards Group. The campaign began May 22 and runs through July 2, 2015.

"Once again the Fiat brand has delivered highly entertaining and visually sophisticated spots that convey the appeal of its cars," said Michael Sakin, President, Spotlight Cinema Networks. "These spots will delight and amuse the contemporary and influential audiences who visit the luxury exhibitors and iconic independent film theatres in our network across the country. Our exclusive Trailer Pod and engaging pre-show in top DMAs is the ideal setting to showcase these deeply engaging spots."

"FIAT's urban-minded, culture-driven consumer thrives on immersion; at the heart of our consumer is a desire for experiences that make life richer," said Casey Hurbis, Head of Communications, FIAT Brand North America. "The brand sought out media spaces that allowed us to introduce the all-new 2016 FIAT 500X cross-over in a meaningful way and Spotlight Cinema Networks introduces the right audience with the right environment. Specifically those seeking out local experiences that bring culture and refinement close to home."

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By Daniel Garris

Disney's Tomorrowland was able to hold off Universal's Pitch Perfect 2 in a close race for first place over the holiday weekend with a four-day debut of $42.68 million. The Brad Bird directed sci-fi family film starring George Clooney and Britt Robertson opened on the low end of pre-release expectations. Despite opening on the low end of expectations, the film's debut was an underwhelming one, especially given the film's large price tag and Memorial Day weekend release date. The four-day start of Tomorrowland was 6 percent ahead of the $40.42 million four-day take of 2011's Super 8. Tomorrowland took in $33.03 million over the three-day frame, which gave the film a four-day to three-day ratio of 1.29 to 1. The film received a modest B rating on CinemaScore, which isn't the greatest early sign going forward; especially given the film's mixed critical reviews.

On the heels of last weekend's break-out start, Pitch Perfect 2 experienced a respectable second weekend hold this weekend with a second place four-day take of $38.25 million. The successful musical comedy sequel starring Anna Kendrick was down 45 percent from last weekend's three-day debut. Pitch Perfect 2 zoomed past the $100 million domestic mark this weekend and has grossed a stronger than expected $125.74 million in eleven days. That places the film an impressive 35 percent ahead of the $93.16 million eleven-day gross of last year's Neighbors. Pitch Perfect 2 grossed $30.81 million over the three-day frame.

Warner's Mad Max: Fury Road placed in third with a four-day take of $31.29 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron was down 31 percent from last weekend's three-day start. Mad Max: Fury Road held up nicely for a high-profile action film in its second weekend of release. The film has grossed $94.72 million in eleven days. That is on the high end of expectations and places the film 3 percent ahead of the $91.92 million eleven-day take of 2012's Prometheus. The three-day take for Mad Max: Fury Road was $24.64 million.

Avengers: Age of Ultron claimed fourth place with a four-day take of $28.20 million. In the process, the blockbuster superhero sequel from Disney and Marvel surpassed the $400 million domestic mark this weekend. Avengers: Age of Ultron was down 27 percent from last weekend and has grossed $411.37 million in 25 days. The film is currently running 21.5 percent behind the $523.91 million 25-day take of 2012's Marvel's The Avengers and 10 percent ahead of the $372.78 million 25-day gross of 2013's Iron Man 3. Avengers: Age of Ultron grossed $21.69 million over the three-day weekend.

Poltergeist rounded out the weekend's top five with a four-day start of $26.34 million. The PG-13 rated horror remake from Fox and MGM debuted in line with expectations and was off to a solid start with its modest price tag in mind. The four-day take for Poltergeist was 4 percent behind the $27.48 million four-day start of 2013's Evil Dead. Poltergeist took in $22.62 million over the three-day frame. That placed the film's four-day to three-day ratio at a very front-loaded 1.16 to 1. Poltergeist was soft on CinemaScore with a C+ rating, which is a very common occurrence for a horror film.

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