CYPRESS, Calif. -- Christie® will light up the "IBC Big Screen" theater at RAI Amsterdam on Monday, delivering unprecedented 2D light levels for 3D content and, in the process, addressing one of the cinema industry's most pressing problems - the unsatisfactory showing of 3D content at low light levels, typically less than 3 foot lamberts (ft-L), when 14 ft-L is the standard for 2D films. The event will also be the public premiere of Christie's first prototype laser projector.

"Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens," said Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions. "Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today will show just how truly spectacular a movie maker's vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales."

Continuing, Dr. Shaw noted that "as well, some attendees leave 3D movies complaining of headaches, fatigue, and sore eyes. Just like reading a book in low light levels, low brightness on the movie screen is one of the reasons for these complaints. Delivering more lumens to the screen will help address these effects, as will the advent of ‘eye-easy' high frame rate (HFR) movies."

(Current, non-laser methods for delivering more light to screens include dual, Xenon-lamp based Christie DLP® projection systems, known as Christie DuoTM, which are filling specific needs for 3D delivery in theatres across the globe, including, for example, at the Cinerama Dome in Hollywood and other ArcLight Cinemas.)

A Short, Expert Tutorial...And Then the Movie
Dr. Shaw will address the low brightness problem in detail in a short address, and noted stereographers Demetri Portelli ("Hugo") and Corey Turner ("Transformers: Dark of the Moon") will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.

"For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D film makers whose work has been compromised due to the inevitable low-brightness theatrical presentation," said Demetri Portelli. "So this showing of Hugo 3D at 14 ft-L is an important milestone in 3D cinema projection, as it will deliver spectacular details and show how light conveys additional information in 3D space. I'm really excited and optimistic about Christie finding solutions and setting new standards for exceptional movie exhibition."

As VP, Post Production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that "When Paramount released Michael Bay's ‘Transformers: Dark of the Moon,' which I also worked on as stereographer, some of the prints were special digital masters, aimed at systems that could deliver almost twice the brightness of standard 3D projection. But even that ‘limited edition' only targeted 6 ft-L; of course that being much better than the current standard for 3D at 4.5ft-L, but a far cry from 2D light levels. I'm extremely pleased that the technology for brighter cinema exhibition is advancing and Christie is to be applauded for their advancements and advantages in this initiative."

Corey added that "Technologies like this will only help filmmakers fall even more in love with 3D. It will also finally give audiences a way to see all of the wonderful detail that the director and many members of their crew put into each and every shot. People will no longer cautiously question, ‘ this really in 3D?' because they will be able to see and detect all of the subtle depth cues intended for the presentation."

Laser-projection Begins New Era With Full-Length Film Showing
Following the presentation by Dr. Shaw and Mr. Portelli and Mr. Turner, Martin Scorsese's "Hugo 3D" - the first laser projection screening of a feature-length 3D movie at 2D brightness levels - will be shown, courtesy of Paramount Pictures International, Christie and XPAND 3D.

Commenting on the laser projector and that route specifically, Dr. Shaw said that "There's half-a-dozen different ‘forks in the road' decisions that have to be made when designing a laser-projection system and most manufacturers will take different paths." He noted that Christie customers have come to expect the best in technology and service from the world's largest supplier of DLP cinema projectors, operating for more than 80 years, and "...our final laser projector family, when announced, will continue this trend of innovative, high performance products that will address the specific needs of our customers in the cinema, pro AV and advanced visualization and simulation arenas."


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Los Angeles, CA -- Cinedigm Entertainment Group ("CEG"), a division of Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) has named Jeff Reichert Vice-President of Theatrical Marketing and Stephanie Bruder Vice-President of Marketing. The announcement marks the completion of top-level executive appointments that included the recent announcement of Vincent Scordino as Vice President of Acquisitions. With these moves, CEG is positioned to make major inroads in the theatrical distribution marketplace with a plan to acquire and release up to 24 titles in 2013. The CEG team will be actively looking for titles at this year's Toronto Film Festival.

CEG was formed when Cinedigm acquired entertainment distributor New Video, the largest worldwide digital aggregator of independent content, and combined the acquisition with the company's existing theatrical distribution business. Together, CEG provides full service end-to-end digital releasing for content creators, enabling the company to acquire and distribute independent films and specialty content both theatrically and through digital, mobile and home media platforms. Cinedigm has deployed over 11,000 digital cinema screens, with over 240 partners, making it the world-wide leader in digital exhibition; now with the acquisition of New Video the company has established partnerships with all major digital platforms enabling CEG to do a variety of releases, from traditional releases to day-and-date releases to unique recurring in-theatre programming.

"Both Stephanie and Jeff are deeply knowledgeable, well-rounded industry players who will be ideal partners for filmmakers and content creators seeking innovative ways to market feature film and entertainment content, while exploiting every opportunity for innovation in VOD, digital and mobile distribution," said Susan Margolin, co-President of CEG.

Reichert last served as Senior Vice President of Marketing and Publicity for Magnolia Pictures, where he steered all marketing and publicity initiatives for theatrical releases including "Man on Wire," "Jesus Camp," "No End In Sight," "The World's Fastest Indian," "Flawless and Woman Thou Art Loosed." He helped launch the revered Magnet genre label and its initial slate of titles, including "The Host" and "Let the Right One In," and marketed the company's first experiments in Day-and-Date releasing. Additional experience includes senior-level marketing and sales positions at IFC Films ("Joan Rivers: A Piece of Work," "The Killer Inside Me," "Sleepwalk With Me") and Cowboy Pictures. Reichert is co-founder of Reverse Shot, the quarterly independently published film journal. He also wrote and directed the feature-length documentary, "Gerrymandering" (2010 Tribeca Film Festival premiere). At CEG, Reichert will lead all theatrical marketing efforts.

"All the new possibilities and creative models for getting great independent films to audiences are reinvigorating the distribution side of the industry. CEG's existing businesses make them uniquely poised to capitalize on this moment, and I'm excited to be joining Susan, Stephanie and the rest of the team," said Reichert.

Prior to her new role at CEG, Bruder was Senior Director of Marketing at New Video where she oversaw all of the company's distribution businesses, including physical, digital, theatrical and corporate initiatives. As Head of Digital Sales & Marketing from 2007-2011, Bruder was instrumental in the growth and development of New Video's digital distribution, releasing 1400 independent feature films and hundreds of television seasons, and securing partnerships with 13 new platforms and territories. Prior to New Video, she headed online marketing initiatives for KOCH Lorber Films, and managed campaigns for Focus Features and Universal Pictures at marketing firm Special Ops Media.

"This is an exciting moment for Cinedigm," said Bruder. "Jeff and I look forward to positioning the company for the future, with an eye to innovative approaches to distribution and strong partnerships with filmmakers."


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Basingstoke -- The UK Screen Association and Sony Professional today announced that they have entered into a mutually beneficial partnership, which will be comprised of sponsorship, product and service feedback, networking and educational events.

Sony Professional has joined forces with the UK Screen Association, the central voice for the film and broadcast facilities sector, to engage with its customer communities first-hand and to understand what new technologies, innovations and industry changes they want to see developed and implemented. This improved industry knowledge will enable Sony Professional to create products and solutions that the industry needs. Sony will also support the UK Screen in its desire to improve skills and knowledge across the industry.

The agreement includes:
• Corporate sponsorship of the UK Screen Association
• Sponsorship of UK Screen's Onion Training sessions, which introduce runners and juniors to different areas of the industry
• Involvement in an annual survey of UK Screen Association members, aimed at understanding industry perceptions and needs
• Development of Sony Professional technology forum meetings,which will bring together Sony's representatives and member companies
• Support of ad-hoc training and educational events

David McIntosh, Senior Vice President, Sony Professional commented: "This partnership emphasises our passion to engage with customer communities across the film, cinema and broadcast industry, because we are interested in the opinions of this audience above all else. By having first-hand knowledge of customer needs, industry trends and the perception of our products and solutions, we will be able to make changes people really want to see."

He continued: "We have admired the UK Screen Association's focus on training for a number of years and are really excited to be involved in helping the association inspire younger generations to move into this sector. The UK Screen Association provides a central voice for the industry by gathering and representing its views to the government, broadcasters, studios, manufacturers and production teams, which is vital to its longevity. We are honoured to have been given the opportunity to work with them."

Sarah Mackey CEO of UK Screen said of the deal: "We are incredibly excited to be partnering with a world-leading brand like Sony. Sony Professional's products and solutions are widely used across the film and broadcast facilities sector. Working closely with experts in new broadcast technologies like 3D, as well as 4K content capture and 4K cinema projection technologies will be of huge value to UK Screen's membership. I'm very proud to welcome Sony Professional as a sponsor and partner."


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BEIJING, China and KANSAS CITY, Mo. -- Dalian Wanda Group Co., Ltd. ("Wanda"), a leading Chinese private conglomerate and China's largest investor in cultural and entertainment activities, and AMC Entertainment Holdings, Inc. ("AMC"), a preeminent U.S. movie exhibitor, today announced the successful completion of Wanda's acquisition of AMC, creating the world's largest cinema owner. The transaction is valued at approximately US$2.6 billion.

Wanda Chairman and President Wang Jianlin said, "We are very pleased to have completed the acquisition of AMC and begin this new chapter in Wanda's international development. Throughout this entire process we have been impressed with the expertise and dedication of AMC's management team and associates. We now look forward to working with AMC's CEO Gerry Lopez and his team to invest in and build on the company's widely-recognized brand and the incomparable entertainment experience AMC offers to its millions of customers."

Gerry Lopez, chief executive officer and president of AMC, said, "All of us at AMC are thrilled about our future with Wanda. It allows us to continue expanding and innovating in what is the world's largest movie market. More so, we are enthusiastic about combining AMC's leadership in the US with Wanda's leadership in China, the world's fastest-growing market. We strongly believe in our shared common interests in advancing the movie industry and we feel this partnership creates one of the world's premier location-based entertainment companies."

Wanda will operate AMC as a wholly owned subsidiary under its existing brand while investing up to an additional US$500 million in the unit over time to fund strategic and operating initiatives. AMC will continue to control film programming and remain headquartered in the Kansas City metropolitan area, with more than 17,000 associates operating theaters in 32 states across the United States.

The transaction creates the world's largest global cinema owner by combining Wanda's 94 theatres, 805 screens and large-scale stage show, film production and distribution, entertainment chains with AMC's 338 multiplex theatres and 4,865 screens, including 2,171 3-D screens and 124 IMAX screens, making it the world's largest operator of IMAX screens. Approximately 200 million people watched movies in AMC theatres in 2011.


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Los Angeles, CA -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Warner Bros. Pictures today announced that The Dark Knight Rises has passed the $100 million global box office mark in 557 IMAX® theatres worldwide after its 7th week of release. As of Sept. 3, 2012, the film reached a total of $65.1 million from 332 IMAX screens domestically and $37.3 million from 225 IMAX screens internationally. These figures include box office receipts from China, which began playing the film on Aug. 27 in 75 IMAX theatres. The Dark Knight Rises represents the second IMAX DMR® film to cross this milestone, after Avatar.

The Dark Knight Rises: The IMAX Experience is still playing in IMAX theatres worldwide. For theatre locations and showtimes visit

While making the 2008 blockbuster The Dark Knight, Christopher Nolan was the first filmmaker to use IMAX cameras in a major motion picture release. Nolan employed the extremely high-resolution cameras even more extensively on The Dark Knight Rises: The IMAX Experience -including the film's prologue - incorporating a record of more than an hour of footage filmed with IMAX cameras. These specific sequences, which expand to fill the entire screen exclusively in IMAX, deliver unprecedented crispness and clarity and a truly immersive experience for moviegoers.

Sequences filmed in 35mm have been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.


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