Summer 2012: The Stats

1 comment on September 01, 2012 projects that Summer 2012 will suffer a 2.9% decline from Summer 2011. Here are the numbers:

May 6 - September 5, 2011: $4,405,854,535
May 4 - September 3, 2012: $4,277,100,000 (projected)

(Note: We define Summer as the first full weekend in May until Labor Day)

Luckily, a strong first quarter in 2012 continues to have an impact, helping 2012 as a whole maintain a solid 3.6% lead over 2011.

TOP 10 FILMS FROM SUMMER 2012 (DOMESTIC as of 8/30):

1. Marvel's The Avengers: $617.8 million
2. The Dark Knight Rises: $425.3 million
3. The Amazing Spider-Man: $258.6 million
4. Brave: $230.4 million
5. Ted: $215.2 million
6. Madagascar 3: Europe's Most Wanted: $213.9 million
7. Men in Black 3: $178.5 million
8. Snow White and the Huntsman: $155 million
9. Ice Age: Continental Drift: $154.3 million
10. Prometheus: $126.3 million


The Watch: $33.5 million
That's My Boy: $36.9 million
Abraham Lincoln: Vampire Hunter: $37.4 million
Rock of Ages: $38.5 million
Total Recall: $55.9 million
Battleship: $65.2 million
Dark Shadows: $79.7 million


Ted: $215.1 million
Magic Mike: $113.2 million


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Friday Update: The Weinstein Company reports that Lawless took in another $1.003 million on Thursday, pushing its cume to $2.065 million after two days.

Thursday Update: The Weinstein Company reports that Lawess is off to a respectable start with $1.13 million on Wednesday. The gangster flick's main competitors this coming weekend will be The Possession, The Expendables 2 and 2016: Obama's America. is predicting a $13 million debut frame.

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Thursday Update: Warner Bros. reports that The Dark Knight Rises added another $4.6 million to its haul in China on Tuesday, pushing its total to $9.1 million. 

The 2nd day in China compares as follows:
- 135% ahead of Inception
- 92% ahead of Harry Potter and the Half-Blood Prince
- 6% ahead of Harry Potter and the Deathly Hallows - Part 1
- On par with Harry Potter and the Deathly Hallows - Part 2 (which was in 3D)

The Dark Knight Rises currently has a worldwide total of $958.2 million.

Wednesday Update: Warner Bros. reports that on Monday The Dark Knight Rises opened in China to an estimated Rmb* 28.3 million ($4.45 million) from 2,400 sites (screens TBA). IMAX showings accounted for Rmb 3.2 million ($516K).

This marks WB's highest 2D opening day in China, outgrossing Harry Potter and the Order of the Phoenix (Rmb 22.046m/$3.5 million), Harry Potter and the Half-Blood Prince (Rmb 22.04 million/$3.5 million) and Harry Potter and the Deathly Hallows - Part 1 (Rmb 18.3 million/$2.9 million), as well as Inception (Rmb 12 million/$1.7 million).

The Dark Knight Rises has raked in $528.2 million internationally. The Dark Knight managed $468.6 million internationally during its entire theatrical run. 

*Rmb stands for Chinese yuan

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LOS ANGELES -- Fandango, the nation's leading moviegoer destination, announced its best summer (May-August) in the company's 12-year history. Fandango's summer ticket sales rose more than 26% year-over-year, while traffic across all platforms broke previous Fandango records with total monthly unique visitors increasing more than 25% over the same time period last year. During the summer season, Fandango also posted its two highest-trafficked months ever with July garnering more than 41 million unique visitors, besting the previous record set in June of 35 million unique visitors.

Mobile continues to be a driver of sales this summer with downloads of Fandango's apps up 43% year-over-year and total downloads topping 26 million. This increase led to mobile ticket sales more than doubling over the past year, rising 116%. Overall, mobile purchases accounted for nearly 30% of all tickets sold on Fandango throughout the summer of 2012, a new record for mobile's percentage of overall ticket sales.

"Fandango continues to be on a roll," said Fandango Executive Vice President and General Manager Rick Butler. "This summer's record performance is a testament to our new exhibitor and portal partnerships, as well as our mobile and social innovations which have made Fandango the easiest and most convenient way to go to the movies."

The second quarter of 2012 was Fandango's top quarter to date, with a 26% year-over-year increase in traffic and 28% year-over-year surge in second quarter ticket sales. Helping fuel Fandango's growth surge is the company's expanded exhibitor reach, thanks to recent deals with AMC Theatres, Regency Theatres and other chains. In addition, Fandango struck recent partnerships with MSN, Yahoo! and AOL's Moviefone, becoming the movie ticketing provider for these sites.


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