New York, NY - Stephen Ochs has joined National CineMedia's NCM Media Networks (NCM) as senior vice president of marketing. In his new role, Ochs will oversee all marketing for the company's cinema advertising sales division and will be based in NCM's New York office. He will also be involved in the further integration of NCM Media Networks' digital and mobile presence, as well as managing NCM's pioneering content partnerships with brands like Vevo and Funny or Die.

Through its NCM Cinema Network FirstLook pre-feature program, NCM Interactive & Mobile Networks, Movie Night OutTM with CinemaSyncTM app and entertainment marketing programs, NCM Media Networks helps brands connect with movie audiences on-screen, on-site, online and on mobile devices.

Ochs brings over 20 years of marketing, sales, digital media and business development experience to his new role at NCM. Most recently, Ochs ran his own marketing and digital strategy firm, rocket science industries, where he worked with clients such as Mattel, Disney's Hollywood Records and frog design, inc.

Ochs' previous experience includes serving as senior vice president of digital integrated marketing for MTV Networks Music & LOGO group. While at MTV, he drove partnerships with major movie studios, including Paramount Pictures and Warner Bros. Pictures Group, spearheaded multi-million dollar digital marketing partnerships with entertainment brands including Rhapsody and the popular video game "Rock Band," and developed brand partnerships for major MTV Networks properties like the MTV Video Music Awards. Prior to joining MTV, Ochs developed, executed and sold marketing and programming brand partnerships for Yahoo!, Inc.'s music division with brands such as Pepsi, Verizon Wireless and Samsung.

"Steve's impressive and varied marketing background, especially his experience in creating multi-platform branded entertainment campaigns, could not be a better fit for NCM," said Cliff Marks, president of sales and marketing with NCM Media Networks. "His work with movie studios, TV networks and digital media organizations allows him to bring new ideas to our team from a variety of industry perspectives, and I look forward to continuing to build our NCM network brand together."

Ochs holds a Master of Business Administration degree in Marketing and Finance from the Wharton School of Business and a Bachelor of Arts degree in Political Science from Colgate University.


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The producers of The Hobbit take the welfare of all animals very seriously and have always pursued the highest standard of care for animals in their charge. Any incidents that occurred that were brought to their attention as regards to this care were immediately investigated and appropriate action taken. This includes hundreds of thousands of dollars that were spent on upgrading housing and stable facilities in early 2011.

The producers completely reject the accusations that twenty seven animals died due to mistreatment during the making of the films. Extraordinary measures were taken to make sure that animals were not used during action sequences or any other sequence that might create undue stress for the animals involved. Over fifty five per cent of all shots using animals in The Hobbit are in fact computer generated; this includes horses, ponies, rabbits, hedgehogs, birds, deer, elk, mice, wild boars, and wolves.

The American Humane Association (AHA) was on hand to monitor all use of animals by the production. No animals died or were harmed on set during filming.

We regret that some of these accusations by wranglers who were dismissed from the film over a year ago are only now being brought to our attention. We are currently investigating these new allegations and are attempting to speak with all parties involved to establish the truth.


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twilight-breaking-dawn-posters.jpgMonday: The official domestic weekend total for came in a bit lower than expected: $141,067,634.

Sunday Update: Summit estimates that Breaking Dawn - Part 2 opened to $141.3 million during its debut frame. The opening pushed Lionsgate pass the $1 billion domestic mark for the first time. The distributor has grossed $1.09 billion in 2012. Key stats:

o Breaking Dawn - Part 2 posted the second highest weekend opening of the Twilight franchise behind New Moon at 142.8 million
o Breaking Dawn - Part 2 is the 8th largest Opening of all time
o The Twilight Franchise has 3 of the top 9 openings of all time
o 1st time ever that a Studio has opened two films to over $125 million in the same year (Breaking Dawn - Part 2 and The Hunger Games)

Saturday Update: The official Friday estimate for Breaking Dawn - Part 2 is $71.2 million. Summit estimates "in the range of $135 million" for the weekend. 

$71.2 million represents the sixth highest opening day of all time, and it ranks behind Breaking Dawn - Part 1 with $71.6 million and New Moon with $72.7 million.

Friday Update: The Twilight Saga: Breaking Dawn - Part 2 took in an estimated $30.4 million from Thursday night and midnight shows in North America. Harry Potter and the Deathly Hallows - Part 2 still holds the midnight record with $43.5 million.

Here's how the other Twilight films performed at midnight:

Breaking Dawn - Part 1: $30.3 million
Eclipse: $30 million
New Moon: $26.2 million 

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