Sunday Update: The Hunger Games: Mockingjay - Part 1 took in an estimated $21.6 million this weekend to lead the weekend box office for a third consecutive frame. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence was down 62 percent from last weekend's three-day frame. That represented a slightly better third weekend percentage hold than that of last year's The Hunger Games: Catching Fire, which fell 65 percent in its third weekend to gross $26.19 million. Mockingjay - Part 1 is the first film to lead the weekend box office for three straight weekends since Guardians of the Galaxy did so earlier this year. Mockingjay - Part 1 has grossed $257.73 million through 17 days of release. That places the film 23 percent behind the $335.85 million 17-day take of Catching Fire.

Penguins of Madagascar grossed an estimated $11.1 million to remain in second. The 3D computer animated film from Fox and DreamWorks Animation was down 56 percent from last weekend. It is commonplace for non-holiday family films to drop off significantly the weekend after Thanksgiving, due in part to family attendance traditionally increasing over Thanksgiving weekend. Penguins of Madagascar has grossed $49.59 million through twelve days of release. That is below pre-release expectations and places the film 12 percent behind the $56.36 million twelve-day takeoff 2011's The Muppets (which fell 62 percent in its second weekend to gross $11.08 million).

Warner's Horrible Bosses 2 was up two spots from last weekend to claim third place with an estimated $8.6 million. The R-rated comedy sequel was down 44 percent from last weekend. That represented one of this weekend's stronger percentage holds, as the film's Thanksgiving weekend performance was clearly deflated a bit. With that said, Horrible Bosses 2 is still performing well below pre-release expectations with a lackluster twelve-day start of just $36.07 million. Horrible Bosses 2 is running a disappointing 45 percent behind the $65.67 million twelve-day take of 2011's Horrible Bosses.

Big Hero 6 placed in fourth with an estimated $8.13 million. The successful 3D computer animated film from Walt Disney Animation Studios was down 57 percent. Big Hero 6 has grossed $177.55 million in 31 days. That places the film 12 percent ahead of the $158.18 million 31-day take of Wreck-It Ralph. Big Hero 6 is still in good shape to eventually surpass the $200 million domestic mark, especially with the Christmas and New Year's holidays still ahead of it.

Paramount's Interstellar rounded out the weekend's top five with an estimated $8.0 million. The Christopher Nolan directed sci-fi film fell 49 percent. Interstellar continues to run below expectations with $158.66 million after 31 days of wide release. The film has held up nicely thus far, but it will soon begin to face direct competition from both Fox's Exodus: Gods and Kings and Warner's The Hobbit: The Battle of the Five Armies.

Meanwhile, Fox's The Pyramid was off to a soft ninth place start this weekend with an estimated $1.35 million. The writing was on the wall for the low-budget horror film after it was released in just 589 locations this weekend. Fox clearly has its attention already focused on the release of Exodus: Gods and Kings this coming Friday.

Fox Searchlight's Wild was off to a far more promising start with an estimated $630,000 this weekend from 21 locations. That gave the critically acclaimed drama starring Reese Witherspoon a per-location average of $30,000 for the frame. After an additional two days of release (in 5 locations), Wild has grossed $677,248 through five days.

Elsewhere in platform release, The Weinstein Company's The Imitation Game remained strong with an estimated $401,570 from 8 locations. The awards season hopeful starring Benedict Cumberbatch claimed a per-location average of $50,196 for the frame. The Imitation Game has grossed $1.01 million in ten days of platform release and will continue to expand into new locations on Friday.

Saturday Update: Lionsgate reports The Hunger Games: Mockingjay - Part 1 took in an estimated $6.56 million on Friday, bringing its domestic total to $242.7 million. BoxOffice projects the film will easily win its third straight weekend with a projected $22 million frame.

Warner Bros.' Horrible Bosses 2 posted $2.74 million in second place yesterday, bringing its 10-day total to $30.2 million. BoxOffice projects an $8.3 million second weekend.

Fox/DreamWorks' Penguins of Madagascar added $2.38 million in third place to begin its second weekend. The animated spin-off has tallied $40.9 million through 10 days of release. BoxOffice projects a $10.7 million sophomore frame.

Paramount reports that Interstellar grabbed another $2.14 million yesterday, giving the Christopher Nolan space epic a domestic tally of $152.8 million to-date. BoxOffice projects a $7.2 million fifth weekend.

Disney's Big Hero 6 filled out the fifth spot yesterday with $1.81 million. The toon's haul now stands at an overall $171.2 million. BoxOffice projects a $7.6 million weekend.

Meanwhile, The Pyramid bowed to $0.46 million from 589 locations on Friday. Early word of mouth is struggling with just a 53 percent Flixster user score, while Rotten Tomatoes critics have stamped the horror flick with 9 percent. BoxOffice projects a $1.25 million weekend.

Opening in platform release this week, Wild--starring Reese Witherspoon--added an estimated $165,000 million from 21 locations yesterday. Since opening on Wednesday, the film has tallied $212,248. BoxOffice projects a $550,000 weekend.

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By Daniel Garris

The Hunger Games: Mockingjay - Part 1 grossed $2.32 million on Thursday to lead the daily box office for a 14th consecutive day. The third installment of Lionsgate's blockbuster franchise starring Jennifer Lawrence was down a slim 1 percent from Wednesday and down a sharp 79 percent from last Thursday's inflated Thanksgiving Day performance. Mockingjay - Part 1 comfortably led the weekly box office with a weekly take of $67.42 million. That represented a reasonable 60 percent decline from the film's opening week performance and brings the film's two-week total to $236.13 million. Mockingjay - Part 1 is running 24 percent behind the massive $309.66 million two-week take of Catching Fire.

Horrible Bosses 2 was also down 1 percent from Wednesday to remain in second with $1.06 million on Thursday. The R-rated comedy sequel from Warner Bros. was down 65 percent from Thanksgiving Day. Horrible Bosses 2 placed in fourth for the week with $20.16 million. The film has grossed a significantly softer than expected $27.47 million in nine days, which places it 50 percent behind the $54.95 million nine-day take of 2011's Horrible Bosses (which opened on a Friday).

Paramount's Interstellar held steady in third place with $0.876 million. The Christopher Nolan directed sci-fi film was up 3 percent over Wednesday and down 71 percent from last Thursday. Interstellar surpassed the $150 million mark yesterday and has grossed $150.66 million after four weeks of wide release. For the week, Interstellar took fifth place with $19.36 million, which represented a decline of just 25 percent from the previous frame.

Penguins of Madagascar grossed $0.650 million to continue to claim fourth. The 3D computer animated spin-off from Fox and DreamWorks Animation was unchanged from Wednesday's performance and down 83 percent from last Thursday. The film placed in second for the week with $28.49 million. Penguins of Madagascar continues to run below expectations with a nine-day start of $38.49 million. That places the film 15 percent behind the $45.27 million nine-day take of 2011's The Muppets.

Fellow computer animated film Big Hero 6 rounded out the day's unchanged top five with $0.482 million. The successful Disney release was up 2 percent over Wednesday and down 84 percent from last Thursday. Big Hero 6 took third place this week with $21.02 million. That represented a 36 percent decline from the previous week and brings the film's 28-day total to a strong $169.42 million.

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christie.pngMG3D Theater Features MDI 60 by 80-foot White Screen Lit Up by Christie 4K 6P Laser and Viewed With Infitec GmBH 3D Glasses

GALVESTON, Texas - (December 5, 2014) - D3D Cinema and Moody Gardens have announced the grand opening of the MG3D Laser Theater at Moody Gardens, the first institution in the world to feature a giant screen 6-Primary (6P) laser projection system. Audiences will now experience films on a world-class 60 by 80-foot white screen - the largest in Texas - at nearly three and a half times brighter than the current industry standard, with vibrant colors and new 3D glasses technology. The 6P laser-illuminated 4K-resolution 3D dual projector system is manufactured by Christie®, a world leader in advanced cinema technologies and visual displays. The 6P eyewear is designed and manufactured by Infitec GmbH. The 1.4 gain premium white screen was provided by MDI.

"This installation marks a great step forward for giant screen projection technology - and Moody Gardens has once again taken a pioneering step with D3D to create a truly great theater experience for their audience," said Don Kempf, president of D3D Cinema. "Their continuing willingness to forge ahead with new cinema technology and branding will help push the museum cinema market forward into a new era of cinema clarity, brightness and profitability. This industry has been waiting for lasers for a long time."

"There is a bit of nervous excitement with being the first institutional theater in the world to implement laser technology," added John Zendt, President and CEO of Moody Gardens. "But, when I walked into the theater and saw my screen light up like never before, I was thrilled! And that first impression was only at 75 percent of our brightness capability. I can now happily invite my giant screen colleagues to come and see firsthand what D3D, Christie and Infitec are capable of delivering on an 80 foot screen. To be first to market is very exciting. But the results themselves are amazing and it is an experience our guests will certainly appreciate."

Christie's laser system provides unparalleled image quality using a pair of state-of-the-art 4K laser projection heads, a 6P modular laser light farm with fiber-optic delivery, and Christie 4K 3D high-bitrate IMBs.

"We can confidently say that Christie's 6P laser design is a real breakthrough for the industry," said Don Shaw, senior director of product management, Christie. "Our non-flashing 6P architecture is without question the most light-efficient 3D technology on the market, providing four times the 3D brightness versus the competition, and enhanced color gamut and a remarkable contrast ratio as well. On a speckle-free premium white screen, Moody Gardens has achieved a peerless cinematic presentation."

Infitec's new 6P glasses deliver a startling 90 percent efficiency - unsurpassed in the industry. It's the perfect complement to the 80 foot wide screen in the MG3D Theater, which is now capable of light levels over 16 foot-lamberts in 3D (measured through Infitec's glasses). This is many times brighter than the theater's previous 3D 70mm system and far exceeds any "ultra-bright" industry standards.

"We're thrilled to be a part of this project," said Markus Fritz, COO of INFITEC GmbH. "We had to move a few mountains to make this happen but the results are incredibly gratifying. INFITEC is now uniquely positioned to provide 6P eyewear technology as giant screen venues turn to laser 3D in the coming years. Moody Gardens is now a flagship theater for us, and we will continue to improve on efficiency capabilities and giant screen eyewear designs in 2015."

"I'm so happy with the final result, the brightness and clarity is amazing," added Ronald La Faver, President of INFITEC Inc. "The vision of INFITEC on a pure laser based system came true."

This latest collaboration between D3D and Moody Gardens builds on a longstanding partnership. In January 2011, D3D and Moody co-hosted the first annual Digital Cinema Symposium, showcasing 4K projection technology on a giant screen for the first time, including the first 4K versus 70mm split screen shootout. The following year, at the 2012 Digital Cinema Symposium, D3D showcased the first 4K 3D, 11.1 3D audio, high frame rate demonstration as well as a prototype laser on a giant screen, all industry firsts. The 2012 event was a milestone, marking the first time that industry professionals overwhelmingly acknowledged that a digital presentation exceeded the quality of a 70mm film in a side-by-side comparison. A case study was recently published by D3D and Moody Gardens, illustrating the financial benefits and qualitative success of digital presentation and rebranding.

D3D Cinema offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities - theater design and installation; touring exhibition theaters; an award-winning library of 3D content; and custom signature film production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, content production & distribution, operational support, and ongoing service. D3D is headquartered in Evanston, IL with offices in Philadelphia, Ottawa, Canada and Valencia, Spain.

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.

Infitec GmbH, founded in 2002 and located in Ulm, Germany, is a spin-off from Daimler. The company holds the rights of the Infitec stereo technology, which are licensed, amongst others, to Dolby Inc. for use of the technology in Digital Cinema.

As a premier family destination, Moody Gardens has a variety of exciting attractions from an aquarium to a tropical rainforest. Moody Gardens also has 3D, 4D and Ridefilm theaters as well as a golf course, white sand beach with lazy river and tower slides, historic paddlewheel boat and the Moody Gardens Hotel.

"Christie" is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
All copyrights and trademarks are properties of their respective owners.


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By Alex Edghill

Friday Morning Update: Over the past few columns I have given Star Wars: The Force Awakens a bit of a hard time for finishing so far behind Jurassic World on both Twitter and Facebook in its debut trailer (224k versus 143k on Twitter and 700k versus 100k new likes on Facebook). However, in the past week I have been very impressed by its staying power as yesterday marked the 7th straight day that it was above 15k tweets on Twitter, Jurassic World only made it 4 days before it went below 15k after its trailer even though it started at a much higher number. I believe this is just a testament to the fervent fanbase who continue to debate about the new trailer. So while Jurassic World might have won the initial rounds of this head to head I believe Star Wars has come out on top in the long run.

Another big franchise debuted their first trailer yesterday: Terminator: Genesys. The film attracted almost 36,000 tweets yesterday which was enough to bump it up to the third slot on the week overall. No this isn't close to the aforementioned films Star Wars and Jurassic World but the expectations here are not nearly as high as the last couple films debuted at $44 and $43 million in 2003 and 2009 respectively. The best comparison I can think of is the trailer for Robocop which had just over 25,000 tweets back on September of last year. Considering the lack of a-listers here (nope Arnie no longer counts), this is a pretty strong start.

Bringing up the rear in spots 4 and 5 were two of December's brightest: The Hobbit: Battle Of Five Armies and Into The Woods. They have struggled in general in the weeks leading up to release and been way outside of the top 10 for much of the last month but they are now peaking at the right time and will hopefully light the box office on fire in the coming weeks, heavens knows it needs it.

Twitter Top 15 Movies for the week of November 28th to December 4th

Date Movie Tweets Rank Peak Change
12/18/15 Star Wars: The Force Awakens 358,899 1 (+2) 1 301.84%
6/12/15 Jurassic World 60,422 2 (-1) 1 -85.88%
7/01/15 Terminator Genisys 44,952 3 (+42) 3 6629.34%
12/17/14 The Hobbit: The Battle of the Five Armies 40,417 4 (+7) 4 112.01%
12/25/14 Into The Woods 30,613 5 (+2) 5 -13.08%

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Please check the methodology page for information about our Twitter project or here for historic data.

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