Platform Watch: ‘Eye in the Sky’ Claims $1.00M in Limited Expansion; ‘Hello, My Name Is Doris’ Takes $1.70M in Moderate Expansion
In its third weekend of platform release, Bleecker Street’s Eye in the Sky expanded well with an estimated $1.00 million from 123 locations. That gave the critically acclaimed film starring Helen Mirren and the late Alan Rickman a per-location average of $8,138 for the frame and ranked the film in tenth place among all films this weekend. Eye in the Sky was up 137 percent over last weekend (when it was playing in 88 fewer locations) and also saw its per-location average maintain momentum nicely in the process. Eye in the Sky has grossed a promising $1.72 million in 17 days of platform release. The film is scheduled to expand into wide release this coming Friday.
Roadside’s Hello, My Name Is Doris had a solid expansion into moderate release with an estimated $1.70 million from 488 locations, for a per-location average of $3,486. The Sally Field led comedy was up 70 percent over last weekend (when it was playing in 360 fewer locations) and ranked in ninth place among all films this weekend. The 17-day platform total for Hello, My Name Is Doris stands at $3.27 million.
Warner’s Midnight Special took in an estimated $97,000 while continuing to play in 5 locations in New York, Los Angles and Austin. That gave the Jeff Nichols directed sci-fi film starring Michael Shannon a per-location average of $19,400 for the frame. Midnight Special was down a sharp 49 percent from last weekend, but was still a strong performer this weekend, especially with its lack of an expansion in mind. Midnight Special has grossed $358,000 in ten days. The film is scheduled to expand into additional locations on Friday.
IFC’s Born to Be Blue opened with an estimated $47,340 from three locations in New York and Los Angeles, for a promising per-location average of $15,780. The drama starring Ethan Hawke as Chet Baker has received very good critical reviews, as it currently boasts an 86 percent Tomatometer on Rotten Tomatoes. Born to Be Blue is scheduled to receive an expansion into limited release on April 8.
Sony Pictures Classics’ I Saw the Light started out with an estimated $50,464 from five locations in New York, Los Angeles and Nashville. That gave I Saw the Light a per-location average of $10,093 this weekend. The drama starring Tom Hiddleston as Hank Williams has received poor critical reviews, as it has a current Tomatometer of just 13 percent on Rotten Tomatoes. The film’s poor reviews have no doubt limited its box office potential. I Saw the Light is scheduled to expand into wide release on Friday.
GKIDS’ April and the Extraordinary World started its platform run with an estimated $12,101 at the IFC Center in New York. The French animated sci-fi film featuring the voice of Marion Cotillard currently has a 100 percent Tomatometer on Rotten Tomatoes. April and the Extraordinary World will open in Los Angeles on Friday and will expand into limited release on April 8.
City of Gold took in an estimated $92,400 from 33 locations, for a per-location average of $2,800. The documentary from IFC Films’ Sundance Selects label, featuring food critic Jonathan Gold was up 45 percent over last weekend upon expanding into 19 additional locations. City of Gold has grossed $275,020 in 17 days and will receive a significant expansion this Friday.