Sell this as a super spectacle and emphasize the horror angle. Make over your theatre front to resemble the facade of the famous Notre Dame cathedral. Have your local library display Hugo's books and direct particular attention to "Hunchback." Secure stills from the silent version for comparative display in the lobby and invite comments, perhaps through a newspaper contest, as to whose makeup is the more terror-inspiring in appearance-that of the late Lon Chaney or Laughton's.
If You Have Chills to Feel, Prepare to Feel Them Now... The Horror Drama of the Ages Returns as the Season's Most Spectacular Film...Big Beyond Words, Thrilling Beyond Belief, Magnificent Beyond Comparison...With Charles Laughton in His Greatest Screen Portrayal. FLASHBACK: DECEMBER 29, 1939
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THE HUNCHBACK OF NOTRE DAME