Waste no time nor expense in swamping your city with the names of Hepburn, Grant and Stewart. In fact, the secondary names might represent a campaign in itself. Play up the very successful one year's run of the film in play form on Broadway, with Hepburn in the role she plays on stage. The candid-camera angle in the film opens a large field for stunts -- street, home, intimate or otherwise. Ditto the angle of the bridegroom being left at the altar. An idea that might click would be a special screening for society page editors. There's a swell opening for a "Children Should Be Seen and Not Heard" contest for the younger set, as evidenced in the corking performance of Virginia Weidler. Fashion, beverage and home furnishing tie-ins are innumerable.
Don't Lose Faith in Human Nature... See the Philadelphia Story. MGM 112 mins.