Fred Astaire, Ginger Rogers, and plenty of good supporting names. Tie up with clothing stores using stills for window display and slogan reading "From TOP HAT to tip of your toes we can dress you in the latest style, etc." Give your lobby a gay musical atmosphere. Use cut outs of Astaire. Dress ushers in top hats and your usherettes in top hats and smart looking shorts. Inexpensive ballyhoo can be accomplished with sandwich man advertising attraction with the man wearing an exceptionally high hat made out of cardboard or other inexpensive material.
TOP HAT, the tops in entertainment; Fred Astaire! Ginger Rogers! You thrilled to the melody of the "Continental" now it's the "Piccolino." Critics are tipping their toppers to TOP HAT. Don't miss it! RKO Radio