The Minions began the weekend as the second-highest grossing film in the world. They ended the weekend with a second consecutive #1 victory in Russia. Despicable Me 2 grossed $5.8 million from 957 locations in its second weekend, a 52% drop that raised its 11-day total to $22.8 million.
Percy Jackson: Sea of Monsters had a good opening in Russia, bowing with a $4.9 million take from 1,920 screens. We're the Millers fell 23% in its second weekend to gross $2.55 million from 720 screens. It was a good hold for the comedy, which has already reached an $11.4 million cume in the market. Monsters University finished the weekend with a $20.9 million total, while Pacific Rim trails with $20.5 million, and The Conjuring nears a milestone with a $9.8 million cume.
Recently, it was reported that the Russian culture ministry would refuse funding to the Russian-German co-production Dear Hans, Dear Piotr, set during WWII. Now, in a sort of about-face, the ministry has recommended the Cinema Fund — itself under direction of the culture ministry — give the film funding.
The culture ministry, led by Vladimir Medinsky, has appointed "historic consultants" to the film, which he sees as a positive sign. The delay in the funding has already caused the film to delay filming, however. A decision from the Cinema Fund is anticipated in mid-September. [The Hollywood Reporter]
Despicable Me 2 dominated the Russian box office in its opening weekend, raking in $12.2 million across 950 locations. The animated sequel posted the second highest opening for a Universal release in the market, behind this year's Fast & Furious 6. Despicable Me 2 is the highest grossing animated debut of the year in Russia. No other film in Russia grossed above the $1 million mark over the weekend.
The Minions outgrossed the $11.8 million cume earned by The Smurfs 2 in over three weeks of release. A strong hold will lift Despicable Me 2 past the $20.9 million total of Monsters University.
Elysium finished its first hold in second place and reached the $10 million mark. Other top performers in Russia include The Wolverine ($21.4M), Pacific Rim ($20.5M), The Lone Ranger ($15.9M), R.I.P.D. ($13.1M), and The Conjuring ($9.6m).
In yet another transformation of the utilization of public funding for film in Russia, the Cinema Find will soon introduce pitching sessions — which won’t be open to the public.
The Russian Cinema Fund, which distributes the majority of the country’s annual $172 million in public money allocated for filmmakers, is showing greater transparency, ostensibly at the urging of the Kremlin. The Russian Cinema Fund falls under the umbrella of the Ministry of Culture, responsible for arthouse, historic, and socially important projects, which recently led a similar initiative for transparency, but their pitching sessions are open.
Recently, Russia’s Culture Ministry refused to provide the film Dear Hans, Dear Pyotr, a controversial World War II movie, any monetary backing — despite being publicly funded by Germany. Representatives from Germany were confused and frustrated by Russia’s refusal. [The Hollywood Reporter]