Producers are going to have to get their movies seen if they
want to continue receiving state funds next year. The Hollywood Reporter reveals that the Russian government will require the country's top 10
production companies to account for at least 13.2% of admissions this year if
they want to continue receiving state funds.
Russia changed its state funding system for cinema projects in 2010, when it decided to award most of its cash to production companies instead of individual projects. Companies will have quite a bit of catching up to do if they want to meet the number this year. In 2012 the "big 10" companies only accounted for 6.8% of admissions.
Legend No. 17 didn't have any trouble in unseating Oblivion as the top grossing film in the Russian box office last weekend. The Russian biopic focuses on the life of Valeri Kharmalov, a celebrated Soviet era hockey idol. An $8 million opening weekend for the Russian sports biopic is notable in comparison to Cruise's career-best $9 million debut weekend for Oblivion last week. The Cruise film saw itself affected by the big performance from Legend No. 17, dropping 54% to gross $3.7 over the weekend for a $15 million Russian cume. The Croods had its first steep drop at the box office, falling 56% and grossing under $1 million for the first time in its sixth week in release. The Croods has a Russian cume of $27 million, the highest grossing film currently in release in the market.
Box Office Results for Russia. April 19-21, 2013.
Oblivion had a highly successful opening in Russia last weekend with $9.3 million and a $10,654 per-screen average. It is Tom Cruise's best opening weekend in Russia and represents the best opening for a 2D film this year. Evil Dead proved to have good staying power in its second weekend, grossing $1.4 million in 420 screens for a $3,423 average. In comparison, The Host shares the same screen count in its third week and just managed to gross $181,575. Jurassic Park 3D continues to be a winner in Russia, staying in the top ten with a $2.4 million cume. Russia also represents a good market for Danny Boyle's Trance, already grossing $2.5 million in the country over two weekends. The Croods is the highest grossing film currently in release with $26.5 million over five weekends.
Box Office Results for Russia. Weekend of April 12-14, 2013.
Oblivion became Russia's highest grossing 2D opener so far this year, according to Universal. The latest Tom Cruise film is the actor's biggest opening in Russia, where it grossed $9 million in 870 screens. Stars Tom Cruise and Olga Kurylenko attended the film's Russian premiere in person earlier this month. The face time in Russia certainly helped the film's marketing efforts, conquering a vital overseas market on its way to a $60.4 million overseas cume a week ahead of its North American release.
The Russian box office had a robust weekend, with seven of the films in the top ten grossing over a million dollars. Olympus Has Fallen took the top spot in its first week with $2.8 million, closely trailed by G.I.Joe: Retaliation in its second weekend with $2.6 million -a steep 70% from its opening. Evil Dead was the biggest performer, making $2.1 million in 420 screens for a per-screen average of $5,541. The horror film outperformed several other new releases, including Dead Man Down ($216K) and Danny Boyle's Trance ($1.3 million). Jurassic Park looked promising in IMAX previews last weekend, cracking the top ten despite playing in less than fifty screens. A wide expansion meant a $1.3 million gross, a great performance for a re-release but perhaps not living up to the expectations from previews. The Host dropped down to the eight spot in its second week, a 65% tumble that equalled a weekend gross just under the million mark. Meanwhile, Oz: The Great and Powerful has finally begun to lose momentum in tenth place after five weeks in release. The Disney film suffered the biggest drop over the weekend, falling 77% and grossing just under a quarter million dollars. Oz had a good run, however, grossing a $26.6 million cume in the Russian market this year.