Russian GRINN FILM Multiplex is the First in Central and Eastern Europe to Go All-Laser and all-AuroMax
Russian developer GRINN owns a growing number of shopping and entertainment centers, including multiplexes, dotted throughout Russia. The brand-new MEGA GRINN shopping mall in Kursk, southern Russia, is to open in September this year. For the center’s new multiplex, GRINN wanted nothing but the very best projection and sound technology, to offer the audience a mind-blowing movie-going experience. Confident that laser technology is the future for movie theaters, the cinema exhibitor resolutely chose to install laser projectors. “We had great past experience with Barco’s xenon cinema projectors,” explains Pavel Greshilov, GRINN’s Deputy Director-General. “After visiting seminars and viewing Barco’s Flagship Laser projectors at work, we concluded that, once again, Barco technology really stands out from the others.”
A laser projector to fit every need
Barco’s laser portfolio includes a very broad range of projectors, to bring superior image quality to every theater. The two largest cinema rooms in the nine-screen Kursk multiplex will feature a top-of-the-range, ultra-bright Barco Flagship Laser projector (one DP4K-60L and one DP4K-45L). In the other rooms, Kinocomfort, the system integrator of the project, will set up three DP2K-15CLPand four 20,000-lumens DP2K-20CLP laser phosphor projectors. As the throw distance in the theaters is very short, the laser phosphor projectors will be fitted with ultra-short lenses (2K:1.0-1.29) to ensure a correct image ratio.
Premium experience = immersive image + sound
To offer its audience even more ‘magic’, GRINN has now decided to equip its all nine new theaters in Kursk with AuroMax®, Barco’s immersive sound rendering technology. AuroMax® combines the best of object-based audio technology by Barco Audio Technologies (formerly IOSONO) with the Auro 11.1 by Barco immersive sound format – which GRINN is already using in three other cinema theaters. It will help the Russian multiplex to further step up the premium movie-going experience with the most natural immersive sound possible at up to half the cost of a typical object-based sound system.
The perfect mix, for a great ROI
Stijn Henderickx, Vice President Cinema for Barco: “GRINN FILM has opted for the perfect mix between a high-end premium movie experience, with Barco’s Flagship Laser, and the cost-efficient and high-quality Laser Phosphor series. We really believe that this is the future of cinema. Together with Kinocomfort, GRINN FILM carefully calculated the return on its investment in laser, to conclude that it will really pay off, thanks to the absence of lamps and the top-line return from the premium cinema rooms. Auromax® will take that offering to an even higher level.”
“We are extremely honored that GRINN chose Barco for its cinema complex in Russia. With 2016 being the year of Russian cinema, we see great momentum for cinema in Russia and Eastern Europe. We’re proud to be part of that,” concludes Wim Buyens, Barco’s Head of Entertainment.