Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Apr. 22 - Sun, Apr. 24

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Beetlejuice$6,201,234-13%1,575-7$3,937$30,044,9564Warner Bros.
2Casual Sex?$3,840,032--1,264--$3,038$3,840,0321Universal
3Biloxi Blues$2,822,190-17%1,246-62$2,265$23,818,5705Universal
4The Unholy$2,353,452--1,189--$1,979$2,353,4521Vestron
5Moonstruck$2,339,002-19%1,009-16$2,318$50,204,68619MGM
6Return to Snowy River$2,144,033-29%1,092-29$1,963$5,167,2812Disney
7The Seventh Sign$1,866,150-33%1,134-64$1,646$11,539,9744TriStar
8Good Morning, Vietnam$1,467,448-30%1,042-86$1,408$76,867,53518Disney
9The Fox and the Hound (1988 re-issue)$1,160,562-27%1,382-157$840$14,153,8935Disney