Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jul. 22 - Sun, Jul. 24

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Who Framed Roger Rabbit$8,919,7324%1,40288$6,362$41,077,8955Disney
2Coming to America$8,886,442-15%2,0640$4,305$39,651,7814Paramount
3Die Hard$7,105,5141081%1,2761255$5,569$7,707,3652Fox
4The Dead Pool$6,015,347-34%1,8310$3,285$15,086,6772Warner Bros.
5Midnight Run$5,506,290--1,158--$4,755$5,506,2901Universal
6Bambi (1988 re-issue)$5,315,853-26%1,4896$3,570$12,532,5942Disney
7Big Top Pee-Wee$4,625,004--1,256--$3,682$4,625,0041Paramount
8Caddyshack II$4,436,330--1,556--$2,851$4,436,3301Warner Bros.
9Big$3,904,483-22%1,276-70$3,060$50,596,0028Fox
10Bull Durham$2,416,510-27%1,019-115$2,371$25,075,0346Orion