Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jan. 5 - Sun, Jan. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Born on the Fourth of July$11,023,6502140%1,3101302$8,415$11,687,9071Universal
2The War of the Roses$7,006,812-33%1,525-1$4,595$39,480,8345Fox
3Tango & Cash$6,625,378-31%1,5560$4,258$22,861,2493Warner Bros.
4Always$4,614,020-35%1,12434$4,105$15,434,3003Universal
5The Little Mermaid$4,585,047-50%1,5210$3,014$40,873,7548Disney
6Steel Magnolias$4,502,641-28%1,3694$3,289$35,795,4698TriStar
7Back to the Future Part II$3,740,048-54%1,760-347$2,125$100,665,8127Universal
8Christmas Vacation$3,326,878-59%1,846-55$1,802$46,708,3866Warner Bros.
9Look Who's Talking$2,593,775-31%1,445-37$1,795$92,811,85213TriStar
10The Wizard$1,207,975-55%1,055-138$1,145$7,461,4554Universal