'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 23 - Sun, Mar. 25

Wide (1000+)

1Pretty Woman$11,280,591--1,325--$8,514$11,280,5911Disney
2The Hunt for Red October$9,111,680-18%1,8170$5,015$51,409,6464Paramount
3Joe Versus the Volcano$5,250,004-25%1,795-4$2,925$21,519,4733Warner Bros.
4Driving Miss Daisy$3,682,46528%1,652299$2,229$56,239,21015Warner Bros.
5Blue Steel$1,656,271-43%1,306-1$1,268$4,552,0152MGM
6Bad Influence$1,463,086-44%1,090-210$1,342$7,885,6413Triumph
7Born on the Fourth of July$1,324,6807%1,06434$1,245$50,341,96712Universal
8Hard to Kill$1,167,738-36%1,006-259$1,161$32,936,9237Warner Bros.
9Lambada$929,831-54%1,056-61$881$2,961,0122Warner Bros.
10The Fourth War$776,449--1,005--$773$776,4491Cannon Films