Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Aug. 21 - Sun, Aug. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Unforgiven$7,740,395-32%2,0870$3,709$46,131,5813Warner Bros.
2Single White Female$6,415,422-37%1,7440$3,679$16,627,8232Columbia
3Rapid Fire$4,815,850--1,828--$2,634$4,815,8501Fox
4Death Becomes Her$3,806,650-36%1,866112$2,040$29,634,4704Universal
5Christopher Columbus: The Discovery$3,101,563--1,506--$2,059$3,101,5631Warner Bros.
6A League of Their Own$2,710,066-29%1,715-173$1,580$63,401,1278Sony / Columbia
73 Ninjas$2,568,339-45%1,910-44$1,345$13,087,5023Disney
8Raising Cain$1,855,895-46%1,515-183$1,225$11,472,7153Universal
9Sister Act$1,704,225-30%1,172-190$1,454$80,863,53613Disney
10Stay Tuned$1,676,375-53%1,600-5$1,048$5,208,9152Warner Bros.