Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 25 - Sun, Mar. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1D2: The Mighty Ducks$10,356,748--2,182--$4,746$10,356,7481Disney
2The Naked Gun 33 1/3: The Final Insult$8,011,646-39%2,38322$3,362$21,228,1772Paramount
3The Paper$7,005,6403892%1,0921087$6,415$7,181,1472Universal
4Schindler's List$5,697,67131%1,378132$4,135$68,352,75615Universal
5Guarding Tess$3,163,440-37%1,6141$1,960$15,245,0833TriStar
6Monkey Trouble$2,460,356-46%1,4131$1,741$6,983,9532New Line
7Lightning Jack$1,928,975-40%1,565-168$1,233$10,532,3823Savoy
8Mrs. Doubtfire$1,891,1878%1,153-91$1,640$142,524,32818Fox
9Ace Ventura: Pet Detective$1,627,390-39%1,507-240$1,080$52,044,0828Warner Bros.
10On Deadly Ground$847,220-44%1,024-400$827$15,890,4556Warner Bros.