'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 10 - Sun, Mar. 12

Wide (1000+)

1Outbreak$13,420,387--2,215--$6,059$13,420,3871Warner Bros.
2Man of the House (1995)$6,792,489-28%2,05441$3,307$16,265,8062Disney
3The Brady Bunch Movie$3,370,180-41%1,9410$1,736$19,681,3644Paramount
4Just Cause$3,075,344-38%2,048-11$1,502$25,276,2194Warner Bros.
6Hideaway (1995)$2,507,855-52%1,9000$1,320$7,721,3102Sony / TriStar
7Pulp Fiction$2,142,4360%1,06397$2,015$64,202,57922Miramax
8Forrest Gump$1,804,188-11%1,103-2$1,636$198,166,83036Paramount
9Billy Madison$1,278,555-36%1,397-311$915$18,753,9255Universal
10Legends of the Fall$1,271,387-31%1,018-185$1,249$36,890,27912Sony / TriStar