Grosses

'No Good Deed' Takes in a Healthy $29.9M in its First WeekSeptember 19, 2014 12:43 PM

by Daniel Garris

Sony's No Good Deed took in $1.05 million on Thursday to lead the daily box office for a seventh straight day. The low-budget thriller from Screen Gems starring Idris Elba and Taraji P. Henson fell 11 percent from Wednesday. No Good Deed was off to a very nice start this week with a stronger than expected first place seven-day take of $29.91 million. That places the film 7 percent ahead of the $25.96 million seven-day take of 2009's I Can Do Bad All By Myself and 35 percent ahead of the $22.20 million seven-day gross of last year's The Call.

Guardians of the Galaxy held steady in second place with $0.558 million. The blockbuster sci-fi superhero adaptation from Disney and Marvel was down 5 percent from Wednesday, which represented one of the day's stronger daily percentage holds among wide releases. Guardians of the Galaxy placed in third for the week with $10.60 million. That was down just 21 percent from the previous week and brings the seven-week total for the film to a massive $308.49 million.

Dolphin Tale 2 rounded out its first week of release with a third place take of $0.459 million. The family film sequel from Warner Bros. fell 9 percent from Wednesday's performance. Dolphin Tale 2 placed in second for the week with a seven-day start of $18.06 million. That is on the low end of pre-release expectations and places the film 22 percent behind the $23.27 million seven-day gross of 2011's Dolphin Tale.

Fox's Let's Be Cops was up one spot from Wednesday to place in fourth on Thursday with $0.319 million. The low-budget action comedy was down 8 percent from Wednesday. Let's Be Cops claimed fifth place for the week with $5.85 million. The film was down only 22 percent from the previous frame and has grossed a very solid $74.52 million in 37 days of release.

Fox Searchlight's The Drop was down one spot from Wednesday to round out Thursday's top five with $0.294 million. The crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini fell a concerning 20 percent from Wednesday. The Drop still performed well for the week as a whole, with a sixth place seven-day start of $5.64 million while playing in a modest 809 locations.

Weekend Actuals (Domestic) Fri, Mar. 15 - Sun, Mar. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Birdcage$16,034,306-12%2,236286$7,171$34,310,1342MGM/UA
2Executive Decision$12,069,780--2,232--$5,408$12,069,7801Warner Bros.
3Homeward Bound II: Lost in San Francisco$5,659,213-34%2,12910$2,658$14,264,8622Disney
4Up Close and Personal$5,196,194-35%1,6357$3,178$24,310,5063Disney
5Down Periscope$2,861,543-43%1,936-90$1,478$15,126,4813Fox
6Mr. Holland's Opus$2,228,781-27%1,475-89$1,511$54,472,71611Disney
7Broken Arrow (1996)$2,197,449-48%1,632-297$1,346$36,447,8866Fox
8Ed$1,910,840--1,541--$1,240$1,910,8401Universal
9Rumble in the Bronx$1,902,800-46%1,653-141$1,151$22,057,5014New Line
10Happy Gilmore$1,851,360-43%1,653-292$1,120$26,340,2305Universal