Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Apr. 19 - Sun, Apr. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Primal Fear$6,585,472-19%1,9830$3,321$24,565,2553Paramount
2The Substitute$6,096,833--1,742--$3,500$6,096,8331Orion
3James and the Giant Peach$5,267,802-30%2,2686$2,323$12,806,9002Disney
4The Birdcage$4,737,737-30%2,2850$2,073$78,440,3427MGM/UA
5Fear$3,924,465-38%1,61531$2,430$10,236,7052Universal
6Mrs. Winterbourne$3,872,900--1,612--$2,403$3,872,9001Sony / TriStar
7Celtic Pride$3,809,248--1,832--$2,079$3,809,2481Disney
8A Thin Line Between Love and Hate$3,505,525-40%1,1310$3,099$18,613,5723New Line
9Sgt. Bilko$2,222,845-43%2,190-136$1,015$20,324,8454Universal
10Executive Decision$1,795,816-42%1,543-539$1,164$38,467,0576Warner Bros.