'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 21 - Sun, Mar. 23

Wide (1000+)

1Liar Liar$31,422,461--2,845--$11,045$31,422,4611Universal
2Selena$11,615,722--1,850--$6,279$11,615,7221Warner Bros.
3Return of the Jedi: Special Edition$7,517,738-54%2,1110$3,561$23,811,2692Fox
4Jungle 2 Jungle$6,016,059-45%2,34017$2,571$29,764,6933Disney
5Private Parts$4,403,410-49%2,21779$1,986$27,729,8453Paramount
6Donnie Brasco$3,316,087-39%1,5930$2,082$28,226,1844Sony / TriStar
7Sling Blade$3,017,0850%1,02069$2,958$9,535,87813Miramax
8The Empire Strikes Back: Special Edition$2,427,835-53%1,723-599$1,409$50,725,8205Fox
9The English Patient$2,015,1186%1,00254$2,011$44,808,97519Miramax
10Michael (1996)$1,270,77564%1,012101$1,256$68,967,39113New Line