Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 19 - Sun, Mar. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Forces of Nature$13,510,728--2,058--$6,565$13,510,7281DreamWorks
2Analyze This$11,711,348-25%2,5370$4,616$45,662,5243Warner Bros.
3True Crime$5,276,109--1,852--$2,849$5,276,1091Warner Bros.
4Baby Geniuses$4,312,108-23%1,6989$2,540$9,925,6952Sony / Columbia
5Cruel Intentions$4,008,790-43%2,235-77$1,794$24,036,1843Sony / Columbia
6The King and I (1999)$4,007,565--2,352--$1,704$4,007,5651Warner Bros.
7The Rage: Carrie 2$3,713,759-47%2,2860$1,625$10,778,8822MGM
8The Corruptor$3,127,075-46%1,8040$1,733$8,892,3752New Line
9Shakespeare in Love$2,975,4984%1,266-139$2,350$54,813,56715Miramax
10The Deep End of the Ocean$2,567,500-54%1,9070$1,346$8,125,9002Sony / Columbia