Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Apr. 16 - Sun, Apr. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life$20,414,775--2,594--$7,870$20,414,7751Universal
2The Matrix$17,940,231-20%2,9030$6,180$98,948,7303Warner Bros.
3Never Been Kissed$8,411,489-29%2,4583$3,422$20,248,1962Fox
4Analyze This$3,925,813-21%2,307-44$1,702$69,589,3677Warner Bros.
510 Things I Hate About You$3,733,562-26%2,31135$1,616$17,113,4704Disney
6The Out-of-Towners$3,114,729-38%2,11914$1,470$16,349,7253Paramount
7Go$3,018,312-36%1,5630$1,931$7,725,1072Sony / Columbia
8Forces of Nature$2,464,522-30%2,214-121$1,113$35,152,6785DreamWorks
9Shakespeare in Love$1,750,254-19%1,443-171$1,213$66,119,96219Miramax
10Life is Beautiful$1,636,781-14%1,113-23$1,471$35,546,31926Miramax