Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Apr. 21 - Sun, Apr. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1U-571$19,553,682--2,583--$7,570$19,553,6821Universal
2Love & Basketball$8,139,180--1,237--$6,580$8,139,1801New Line
3Rules of Engagement$8,007,551-27%3,22030$2,487$43,055,8843Paramount
428 Days$7,301,753-29%2,5230$2,894$22,039,2152Sony / Columbia
5Keeping the Faith$7,233,699-10%2,1586$3,352$18,637,6142Disney
6Erin Brockovich$5,502,175-22%3,056-14$1,800$107,388,2846Universal
7The Road to El Dorado$5,225,697-15%3,170-53$1,648$41,916,3054DreamWorks
8Return to Me$3,961,664-21%2,3200$1,708$21,203,3363MGM
9Final Destination$2,761,900-9%1,305-204$2,116$32,236,1296New Line
10The Skulls$2,712,424-33%2,047-362$1,325$30,335,5304Universal