'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Aug. 8 - Sun, Aug. 10

Wide (1000+)

1S.W.A.T.$37,062,905--3,202--$11,575$37,062,9051Sony / Columbia
2Freaky Friday (2003)$22,204,014--2,954--$7,517$33,101,2951Disney
3American Wedding$15,463,497-54%3,1753$4,870$65,216,0912Universal
4Pirates of the Caribbean: The Curse of the Black Pearl$13,022,747-31%3,170-220$4,108$232,751,4225Disney
6Spy Kids 3D: Game Over$9,794,079-50%3,38824$2,891$87,107,9983Miramax / Dimension
7Bad Boys II$6,041,075-53%2,449-573$2,467$123,094,0014Sony / Columbia
8Lara Croft, Tomb Raider: The Cradle of Life$5,220,462-54%3,036-186$1,720$53,719,8813Paramount
9Finding Nemo$2,512,424-35%1,502-275$1,673$324,916,15911Disney
10Terminator 3: Rise of the Machines$1,625,215-46%1,275-635$1,275$145,993,8606Warner Bros.