'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Aug. 22 - Sun, Aug. 24

Wide (1000+)

1Freddy Vs. Jason$13,152,967-64%3,0140$4,364$61,199,7742New Line
2S.W.A.T.$10,580,900-42%3,204-16$3,302$87,847,6363Sony / Columbia
3Open Range$9,482,699-32%2,16388$4,384$29,317,6682Disney
4Freaky Friday (2003)$9,304,118-31%3,05879$3,043$74,430,2443Disney
5The Medallion$8,110,167--2,648--$3,063$8,110,1671Sony / TriStar
6Pirates of the Caribbean: The Curse of the Black Pearl$7,274,912-21%2,404-306$3,026$260,925,9487Disney
8Uptown Girls$5,606,484-50%2,4950$2,247$22,317,7772MGM
9American Wedding$5,462,759-35%2,467-518$2,214$90,516,8424Universal
10My Boss's Daughter$4,855,798--2,201--$2,206$4,855,7981Miramax / Dimension