Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Sep. 19 - Sun, Sep. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Underworld$21,753,138--2,915--$7,462$21,753,1381Sony / Screen Gems
2Secondhand Lions$12,139,832--3,013--$4,029$12,139,8321New Line
3The Fighting Temptations$11,758,975--2,026--$5,804$11,758,9751Paramount
4Once Upon a Time in Mexico$11,007,676-53%3,2897$3,347$40,950,8722Sony / Columbia
5Cold Creek Manor$8,190,283--2,035--$4,025$8,190,2831Disney
6Matchstick Men$7,551,337-42%2,7110$2,785$24,233,8462Warner Bros.
7Cabin Fever$3,909,896-55%2,10518$1,857$14,726,0332Lionsgate
8Dickie Roberts: Former Child Star$3,784,276-25%2,0830$1,817$17,302,2233Paramount
9Pirates of the Caribbean: The Curse of the Black Pearl$3,480,393-23%1,746-283$1,993$292,497,30511Disney
10Freaky Friday (2003)$2,539,747-37%1,850-717$1,373$105,095,8187Disney