Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 19 - Sun, Mar. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dawn of the Dead (2004)$26,722,051--2,745--$9,735$26,722,0511Universal
2The Passion of the Christ$19,415,866-40%3,25029$5,974$295,508,7434Newmarket
3Taking Lives$11,459,036--2,705--$4,236$11,459,0361Warner Bros.
4Starsky & Hutch$10,393,072-35%3,1850$3,263$67,464,1143Warner Bros.
5Secret Window$9,265,038-49%3,0180$3,070$32,776,6062Sony / Columbia
6Hidalgo$8,415,465-29%2,929-136$2,873$48,417,6463Disney
7Eternal Sunshine of the Spotless Mind$8,174,110--1,353--$6,041$8,174,1101Focus
8Agent Cody Banks 2: Destination London$6,030,308-25%2,9730$2,028$17,325,2192MGM
950 First Dates$4,184,766-23%2,153-433$1,944$113,079,9256Sony / Columbia
10Confessions of a Teenage Drama Queen$1,560,502-37%1,281-520$1,218$27,592,0805Disney