Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jun. 25 - Sun, Jun. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1White Chicks$19,677,073--2,726--$7,218$27,180,9951Sony / Columbia
2DodgeBall: A True Underdog Story$18,787,745-38%3,020326$6,221$67,458,5252Fox
3The Notebook (2004)$13,464,745--2,303--$5,847$13,464,7451New Line
4The Terminal$13,134,507-31%2,914103$4,507$41,038,3812DreamWorks
5Harry Potter and the Prisoner of Azkaban$11,248,607-38%3,404-401$3,305$211,542,1574Warner Bros.
6Shrek 2$10,216,860-27%2,937-369$3,479$396,787,1646DreamWorks
7Garfield$7,528,369-34%2,880-270$2,614$56,299,2743Fox
8Two Brothers$6,143,189--2,175--$2,824$6,143,1891Universal
9The Stepford Wives$5,056,580-42%2,437-620$2,075$48,860,0523Paramount
10The Day After Tomorrow$4,755,482-41%2,212-455$2,150$175,628,0855Fox