'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jun. 3 - Sun, Jun. 5

Wide (1000+)

2The Longest Yard (2005)$26,076,977-45%3,6340$7,176$95,782,6482Paramount
3Star Wars: Episode III - Revenge of the Sith$25,087,931-55%3,650-13$6,873$307,889,9353Fox
4Cinderella Man$18,321,176--2,812--$6,515$18,321,1761Universal
5The Sisterhood of the Traveling Pants$9,832,967--2,583--$3,807$13,574,0921Warner Bros.
6Monster-in-Law$6,021,418-41%3,025-205$1,991$71,117,6294New Line
7Lords of Dogtown$5,623,191--1,865--$3,015$5,623,1911Sony / Columbia
8Crash (2005)$3,267,596-30%1,319-361$2,477$40,933,4135Lionsgate
9Kicking & Screaming$2,311,565-55%1,827-1139$1,265$47,720,4504Universal