Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jun. 24 - Sun, Jun. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Batman Begins$27,589,251-43%3,8580$7,151$122,514,6922Warner Bros.
2Bewitched$20,132,107--3,174--$6,343$20,132,1071Sony / Columbia
3Mr. & Mrs. Smith (2005)$16,824,794-35%3,265-186$5,153$125,511,5403Fox
4Herbie: Fully Loaded$12,708,441--3,521--$3,609$17,744,4851Disney
5George A. Romero's Land of the Dead$10,221,725--2,249--$4,545$10,221,7251Universal
6Madagascar$7,435,682-31%2,948-585$2,522$160,192,6355DreamWorks
7Star Wars: Episode III - Revenge of the Sith$6,113,791-39%2,371-552$2,579$358,466,8176Fox
8The Longest Yard (2005)$5,525,818-33%2,516-796$2,196$141,945,6585Paramount
9The Adventures of Sharkboy and Lavagirl in 3D$3,496,044-48%2,352-303$1,486$30,545,4633Miramax / Dimension
10Cinderella Man$3,446,238-38%1,677-933$2,055$49,767,1464Universal