'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Feb. 17 - Sun, Feb. 19

Wide (1000+)

1Eight Below$20,188,669--3,066--$6,585$20,188,6691Disney
2Date Movie$19,076,367--2,896--$6,587$19,076,3671Fox
3The Pink Panther (2006)$16,707,079-17%3,4770$4,805$42,392,2432Sony / Columbia
4Curious George$11,767,761-20%2,5726$4,575$29,923,6992Universal
5Final Destination 3$10,057,336-48%2,8800$3,492$35,776,9932New Line
6Firewall$8,932,587-34%2,8400$3,145$27,251,6272Warner Bros.
7Freedomland$5,834,292--2,361--$2,471$5,834,2921Sony / Columbia
8When a Stranger Calls (2006)$5,010,049-45%2,629-375$1,906$41,287,1823Sony / Screen Gems
9Big Momma's House 2$4,603,693-34%2,039-694$2,258$61,488,5764Fox
10Nanny McPhee$3,761,620-24%2,001-147$1,880$37,908,8924Universal