Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 3 - Sun, Mar. 5

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tyler Perry's Madea's Family Reunion$12,649,031-58%2,1940$5,765$47,748,3182Lionsgate
216 Blocks$11,856,026--2,706--$4,381$11,856,0261Warner Bros.
3Eight Below$10,137,165-36%3,12250$3,247$58,637,2943Disney
4Ultraviolet$9,065,248--2,558--$3,544$9,065,2481Sony / Screen Gems
5Aquamarine$7,482,764--2,512--$2,979$7,482,7641Fox
6The Pink Panther (2006)$6,884,376-38%3,024-289$2,277$69,669,2024Sony / Columbia
7Dave Chappelle's Block Party$6,214,723--1,200--$5,179$6,214,7231Rogue
8Date Movie$5,129,794-44%2,603-295$1,971$40,708,6463Fox
9Curious George$4,519,782-37%2,590-19$1,745$49,301,5604Universal
10Firewall$3,583,596-46%2,212-528$1,620$42,492,6154Warner Bros.