Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Weekend Actuals (Domestic) Fri, Apr. 7 - Sun, Apr. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ice Age: The Meltdown$33,823,727-50%3,9695$8,522$115,750,4072Fox
2The Benchwarmers$19,656,629--3,274--$6,004$19,656,6291Sony / Columbia
3Take the Lead$12,051,277--3,009--$4,005$12,051,2771New Line
4Inside Man$9,131,787-41%2,86737$3,185$66,016,3573Universal
5Lucky Number Slevin$7,032,033--1,984--$3,544$7,032,0331MGM / Weinstein
6Failure to Launch$4,131,450-36%2,616-458$1,579$79,147,3805Paramount
7ATL$3,709,397-68%1,6020$2,315$17,214,5732Warner Bros.
8V for Vendetta$3,404,247-46%2,003-907$1,700$62,301,1124Warner Bros.
9Phat Girlz$3,109,090--1,060--$2,933$3,109,0901Fox Searchlight
10Stay Alive$2,245,934-50%1,845-164$1,217$20,528,3203Disney