Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Apr. 7 - Sun, Apr. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ice Age: The Meltdown$33,823,727-50%3,9695$8,522$115,750,4072Fox
2The Benchwarmers$19,656,629--3,274--$6,004$19,656,6291Sony / Columbia
3Take the Lead$12,051,277--3,009--$4,005$12,051,2771New Line
4Inside Man$9,131,787-41%2,86737$3,185$66,016,3573Universal
5Lucky Number Slevin$7,032,033--1,984--$3,544$7,032,0331MGM / Weinstein
6Failure to Launch$4,131,450-36%2,616-458$1,579$79,147,3805Paramount
7ATL$3,709,397-68%1,6020$2,315$17,214,5732Warner Bros.
8V for Vendetta$3,404,247-46%2,003-907$1,700$62,301,1124Warner Bros.
9Phat Girlz$3,109,090--1,060--$2,933$3,109,0901Fox Searchlight
10Stay Alive$2,245,934-50%1,845-164$1,217$20,528,3203Disney