'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, May. 19 - Sun, May. 21

Wide (1000+)

1The Da Vinci Code$77,073,545--3,735--$20,635$77,073,5451Sony / Columbia
2Over the Hedge$38,458,051--4,059--$9,475$38,458,0511Paramount / DreamWorks
3Mission: Impossible III$11,349,436-55%3,450-609$3,290$103,537,4783Paramount
4Poseidon$9,223,931-58%3,5550$2,595$36,804,7752Warner Bros.
5RV$5,004,247-50%2,925-611$1,711$50,319,8314Sony / Columbia
6See No Evil$4,581,910--1,257--$3,645$4,581,9101Lionsgate
7Just My Luck$3,384,818-41%2,5432$1,331$10,467,9342Fox
8An American Haunting$1,478,785-59%1,265-438$1,169$13,444,6893Freestyle
9United 93$1,400,337-60%1,308-563$1,071$28,256,8684Universal
10Ice Age: The Meltdown$988,713-69%1,156-723$855$189,298,3038Fox