Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Weekend Actuals (Domestic) Fri, Dec. 8 - Sun, Dec. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Apocalypto$15,004,391--2,465--$6,087$15,004,3911Disney
2Happy Feet$12,904,730-26%3,650-154$3,536$137,937,6984Warner Bros.
3The Holiday$12,777,988--2,610--$4,896$12,777,9881Sony / Columbia
4Casino Royale (2006)$8,926,328-41%3,161-225$2,824$129,021,5454Sony / Columbia
5Blood Diamond$8,648,215--1,910--$4,528$8,648,2151Warner Bros.
6Deja Vu (2006)$6,019,882-45%2,742-366$2,195$52,998,0783Disney
7Unaccompanied Minors$5,815,538--2,775--$2,096$5,815,5381Warner Bros.
8The Nativity Story$5,713,854-27%3,0830$1,853$15,911,0492New Line
9Deck the Halls$3,993,491-40%2,766-439$1,444$30,144,7633Fox
10The Santa Clause 3: The Escape Clause$3,253,780-34%2,226-391$1,462$77,182,1806Disney