Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Feb. 9 - Sun, Feb. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Norbit$34,195,197--3,136--$10,904$34,195,1971Paramount / DreamWorks
2Hannibal Rising$13,050,762--3,003--$4,346$13,050,7621MGM / Weinstein
3Because I Said So$9,220,738-30%2,5293$3,646$25,806,4982Universal
4The Messengers$7,218,250-51%2,5291$2,854$24,742,4682Sony / Screen Gems
5Night at the Museum$5,754,248-10%2,702-301$2,130$232,151,3058Fox
6Epic Movie$4,571,448-46%2,806-34$1,629$35,595,4203Fox
7Smokin' Aces$4,112,952-33%2,199-20$1,870$31,171,2293Universal
8Pan's Labyrinth$3,577,154-3%1,14361$3,130$26,616,1607Picturehouse
9Dreamgirls$2,981,691-25%2,284-513$1,305$97,013,0917Paramount / DreamWorks
10The Queen$2,373,121-10%1,564-286$1,517$48,849,00120Miramax