Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jul. 20 - Sun, Jul. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1I Now Pronounce You Chuck and Larry$34,234,505--3,495--$9,795$34,234,5051Universal
2Harry Potter and the Order of the Phoenix$32,511,257-58%4,2850$7,587$207,865,9842Warner Bros.
3Hairspray (2007)$27,476,745--3,121--$8,804$27,476,7451New Line
4Transformers$20,514,547-45%3,762-288$5,453$262,978,9483Paramount / DreamWorks
5Ratatouille$10,898,742-39%3,402-223$3,204$165,518,0824Disney
6Live Free or Die Hard$7,102,384-37%2,727-474$2,604$116,270,4184Fox
7License to Wed$3,576,132-51%2,525-190$1,416$38,496,1183Warner Bros.
81408$2,620,210-47%1,451-755$1,806$67,454,7035MGM / Weinstein
9Evan Almighty$2,553,681-48%1,779-918$1,435$93,566,2445Universal
10Knocked Up$2,292,787-38%1,288-422$1,780$142,701,2078Universal