Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Aug. 24 - Sun, Aug. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Superbad$18,044,252-45%2,9480$6,121$68,617,0622Sony / Columbia
2The Bourne Ultimatum$12,471,728-37%3,679-22$3,390$185,254,2744Universal
3Rush Hour 3$11,706,643-45%3,408-370$3,435$108,477,1853New Line
4Mr. Bean's Holiday$9,891,298--1,714--$5,771$9,891,2981Universal
5WAR$9,820,256--2,277--$4,313$9,820,2561Lionsgate
6The Nanny Diaries$7,480,708--2,629--$2,845$7,480,7081MGM / Weinstein
7The Simpsons Movie$4,318,705-37%2,600-562$1,661$173,355,8785Fox
8Stardust$3,872,708-31%2,339-226$1,656$26,379,0753Paramount
9Hairspray (2007)$3,265,384-27%2,016-373$1,620$107,288,1636New Line
10The Invasion$3,093,529-48%2,7760$1,114$11,471,8202Warner Bros.