Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Jun. 27 - Sun, Jun. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1WALL-E$63,088,057--3,992--$15,804$63,088,0571Disney
2Wanted (2008)$50,926,567--3,175--$16,040$50,926,5671Universal
3Get Smart$20,212,095-48%3,9154$5,163$77,479,6802Warner Bros.
4Kung Fu Panda$11,692,371-47%3,670-383$3,186$179,277,3624Paramount / DreamWorks
5The Incredible Hulk$9,576,605-57%3,349-159$2,860$115,858,3163Universal
6The Love Guru$5,341,933-62%3,0120$1,774$25,223,7052Paramount
7Indiana Jones and the Kingdom of the Crystal Skull$5,179,335-39%2,556-615$2,026$300,084,6946Paramount
8The Happening$3,907,243-63%2,483-503$1,574$59,120,3973Fox
9Sex and the City$3,808,873-42%1,755-687$2,170$140,171,4485Warner Bros. / New Line
10You Don't Mess with the Zohan$3,175,519-57%2,147-1131$1,479$91,189,1694Sony / Columbia