Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.4 million.

Weekend Actuals (Domestic) Fri, Nov. 14 - Sun, Nov. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Quantum of Solace$67,529,494--3,451--$19,568$67,529,4941Sony / Columbia
2Madagascar: Escape 2 Africa$35,017,146-45%4,0659$8,614$116,905,0212Paramount / DreamWorks
3Role Models$11,149,153-42%2,7986$3,985$37,574,7362Universal
4High School Musical 3: Senior Year$5,656,419-38%3,202-262$1,767$84,166,4984Disney
5Changeling$4,253,924-41%1,89641$2,244$27,631,9014Universal
6Zack and Miri Make a Porno$3,146,962-50%2,210-525$1,424$26,464,1643The Weinstein Company
7Soul Men$2,348,421-57%2,0484$1,147$9,369,8582MGM / Weinstein
8The Secret Life of Bees$2,339,641-24%1,449-32$1,615$33,629,4645Fox Searchlight
9Saw V$1,768,000-57%2,002-827$883$55,379,2834Lionsgate
10Beverly Hills Chihuahua$1,579,869-37%1,617-742$977$90,881,6747Disney