Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Weekend Actuals (Domestic) Fri, Mar. 6 - Sun, Mar. 8

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Watchmen$55,213,757--3,611--$15,290$55,213,7571Warner Bros.
2Tyler Perry's Madea Goes to Jail$8,532,523-47%2,15199$3,967$76,237,4403Lionsgate
3Taken$7,334,623-26%3,016-73$2,432$117,926,4686Fox
4Slumdog Millionaire$6,809,242-43%2,890-53$2,356$125,326,54117Fox Searchlight
5Paul Blart: Mall Cop$4,145,136-26%2,558-140$1,620$133,591,3418Sony / Columbia
6He's Just Not That Into You$4,017,460-33%2,445-413$1,643$84,646,5645Warner Bros. / New Line
7Coraline$3,255,435-38%1,959-133$1,662$65,624,6855Focus
8Confessions of a Shopaholic$3,100,820-33%2,290-244$1,354$38,337,0244Disney
9Jonas Brothers: The 3D Concert Experience$2,833,238-77%1,2765$2,220$16,840,7332Disney
10Fired Up$2,477,893-33%1,798-13$1,378$13,237,3663Sony / Screen Gems