Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Weekend Actuals (Domestic) Fri, Mar. 6 - Sun, Mar. 8

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Watchmen$55,213,757--3,611--$15,290$55,213,7571Warner Bros.
2Tyler Perry's Madea Goes to Jail$8,532,523-47%2,15199$3,967$76,237,4403Lionsgate
3Taken$7,334,623-26%3,016-73$2,432$117,926,4686Fox
4Slumdog Millionaire$6,809,242-43%2,890-53$2,356$125,326,54117Fox Searchlight
5Paul Blart: Mall Cop$4,145,136-26%2,558-140$1,620$133,591,3418Sony / Columbia
6He's Just Not That Into You$4,017,460-33%2,445-413$1,643$84,646,5645Warner Bros. / New Line
7Coraline$3,255,435-38%1,959-133$1,662$65,624,6855Focus
8Confessions of a Shopaholic$3,100,820-33%2,290-244$1,354$38,337,0244Disney
9Jonas Brothers: The 3D Concert Experience$2,833,238-77%1,2765$2,220$16,840,7332Disney
10Fired Up$2,477,893-33%1,798-13$1,378$13,237,3663Sony / Screen Gems